Friday, June 10, 2011

Sony’s Double Full HD 3D Camcorder Enables Users to Shoot 3D Content

Dubai-UAE: 09 June, 2011 – Sony Gulf, the leading consumer electronics brand

today announced the Middle East launch of the world’s first ‘Double Full HD’ 3D

Handycam HDR-TD10, and the only 3D-enabled consumer camcorder.

Unveiled at the 2011 International Consumer Electronics Show (CES) at Las Vegas

earlier this year, the 3D Handycam® is a feature-packed Full High Definition (HD)

revolutionary innovation. The camcorder employs an integrated dual lens system,

which includes two of each key component - double Sony G Lenses, double ‘Exmor

R’ CMOS image sensors, and double BIONZ® image processors.

The dual recording system allows 3D content to be recorded in 1920x1080 Full HD

resolution and viewed with 3D active glasses on 3D-capable HDTVs or in Full HD

2D on non-3D displays. The 3D footage can also be played back without glasses

on the camcorder’s 3.5-inch Xtra Fine LCD™ 3D touch screen. In addition to other

innovative features, 10x optical zoom incorporating Optical SteadyShot™ image

stabilisation with Active Mode and iAUTO are offered even in 3D mode. It is further

enhanced with a 64GB flash memory.

In line with Sony’s camcorder family, the HDR-TD10 boasts sleek designs and

best-in-class features such as high-speed BIONZ® imaging processor that offers

unparalleled performance. This model uses the “frame packing” 3D signalling

method to send data over HDMI by switching between two Full HD videos signals,

one for the left and one for the right, to achieve very high 3D image quality.

The HDR-TD10 provides ultra-realistic stereoscopic effect with optimum distance

between each lens. Studies show that the optimum distance between the two

lenses of a 3D camera should be in the range of 20-35 mille-metres when

Sony Gulf FZE, P.O. Box 16871, Jebel Ali, Dubai, UAE.
Telephone: (+9714) 8816912/ 8815488 Facsimile: (+9714) 8816259

compared to the human eyes (roughly 64 mille-metres between the human eyes).

To maximize the 3D depth effect without sacrificing the usability of the camcorder,

a distance of 31mm was chosen to provide the best 3D experience.

It is also equipped with new features like ‘Event Browse’ for automatic grouping of

content by events, and ‘Highlight Playback & Share’ to create simple highlight reels


Recognising that optimal sound plays a vital role in a good video, Sony equips the

model with a high quality built-in microphone with 5.1ch surround system, stereo

speakers with ‘Clear Phase’ and ‘S-Master’ technology, wind noise reduction, and a

mic/headphone jack.

In addition to the built-in flash memory, the new camcorder can record video and

still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or

SDHC media card (all sold separately).

The Direct Copy feature lets users copy footage directly from Handycam

camcorders to any brand of external hard disk drives (USB2.0; under2TB) via a

USB cable (VMC-UAM1; sold separately), when connected to AC power, for PC-

free back-up and archiving. Video stored on the external HDD can be played back

through the camcorder for viewing on a compatible TV.

The Handycam camcorder is compatible with both PC and Mac® computers. Mac

users can transfer AVCHD content and edit video clips in HD quality using iMovie®

software (sold separately). For PC users, the bundled Picture Motion Browser

(‘PMB’) software allows viewing, editing, organizing and uploading images to most

video and photo sharing websites.

The 3D Handycam HDR-TD10 is currently available at select Jumbo Electronics

showrooms and will be available shortly in other leading electronics stores in the


About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics,
games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity,
the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions.
The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media,
Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more
than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics,
sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of
representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres
reinforces Sony’s presence in key markets in the region.

For further information, please visit

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