Entertainment, Including Zappin™ - A New Fun Way to Search Songs
• Sony Ericsson Txt Pro - Designed for Messaging and Social
Networking, Supported by Friends’ Application
Dubai-UAE: 9 June, 2011 – Sony Ericsson today unveiled the Sony Ericsson
Mix Walkman™ phone, which offers best in class music entertainment and the
Sony Ericsson txt pro that offers seamless social networking functionalities
facilitated by its full slide-out QWERTY keyboard and friends’ application.
Both phones integrate full touch functionality with a corner user interface similar
to that available in the Xperia™ mini range. Packed with features the phones
include cameras enabled with video recording and WiFi™ connectivity for chatting
Rudiger Odenbach, General Manager, Sony Ericsson Middle East, said: “Sony
Ericsson understands the diverse needs of users and is constantly engaged in an
innovative process to deliver the best offering. We are confident the new devices
with the music and social media functionality will appeal to consumers who enjoy
owning the phones with the latest entertainment features.”
The Sony Ericsson Mix Walkman™ provides a new and fun way to listen to music.
It comes with a Zappin™ key to make it easy to search for your favourite song.
Simply pressing the Zappin™ key allows preview of the chorus of the next track,
offering the user an option to choose the favourite. A karaoke function also
enables the vocal track from songs to be lowered instantly allowing you to sing
along with your favourite tune.
The look and feel of the phones can be personalized with a range of
exchangeable colour bands that come with the phone.
The Sony Ericsson txt pro combines a three-inch touch screen with a 3.2
megapixel camera and full slide-out QWERTY keyboard. Its integrated friends’
application enables users to add their five best friends to see at a glance updates
from their Facebook™ and Twitter™ feeds.
The Sony Ericsson Mix Walkman™ and the Sony Ericsson txt pro will be available
Check out the Sony Ericsson Product Blog for more information: http://
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October,
2011. Over the years Sony Ericsson has brought together the best communication technologies with
superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’
in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and
marketing operations in all major regions of the world, as well as manufacturing in China, and product
development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: