Friday, June 10, 2011

Sony Ericsson Unveils Two Phones from its Diverse Portfolio Line-Up

• Sony Ericsson’s Mix Walkman™ Phone Delivers Best of Music
Entertainment, Including Zappin™ - A New Fun Way to Search Songs
• Sony Ericsson Txt Pro - Designed for Messaging and Social
Networking, Supported by Friends’ Application

Dubai-UAE: 9 June, 2011 – Sony Ericsson today unveiled the Sony Ericsson

Mix Walkman™ phone, which offers best in class music entertainment and the

Sony Ericsson txt pro that offers seamless social networking functionalities

facilitated by its full slide-out QWERTY keyboard and friends’ application.

Both phones integrate full touch functionality with a corner user interface similar

to that available in the Xperia™ mini range. Packed with features the phones

include cameras enabled with video recording and WiFi™ connectivity for chatting

Rudiger Odenbach, General Manager, Sony Ericsson Middle East, said: “Sony

Ericsson understands the diverse needs of users and is constantly engaged in an

innovative process to deliver the best offering. We are confident the new devices

with the music and social media functionality will appeal to consumers who enjoy

owning the phones with the latest entertainment features.”

The Sony Ericsson Mix Walkman™ provides a new and fun way to listen to music.

It comes with a Zappin™ key to make it easy to search for your favourite song.

Simply pressing the Zappin™ key allows preview of the chorus of the next track,

offering the user an option to choose the favourite. A karaoke function also

enables the vocal track from songs to be lowered instantly allowing you to sing

along with your favourite tune.

The look and feel of the phones can be personalized with a range of

exchangeable colour bands that come with the phone.

The Sony Ericsson txt pro combines a three-inch touch screen with a 3.2

megapixel camera and full slide-out QWERTY keyboard. Its integrated friends’

application enables users to add their five best friends to see at a glance updates

from their Facebook™ and Twitter™ feeds.

The Sony Ericsson Mix Walkman™ and the Sony Ericsson txt pro will be available

Check out the Sony Ericsson Product Blog for more information: http://

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October,
2011. Over the years Sony Ericsson has brought together the best communication technologies with
superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’
in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and
marketing operations in all major regions of the world, as well as manufacturing in China, and product
development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit:

1 comment:

Dunitz Sandrino said...

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