Wednesday, June 22, 2011

Breathing New Life into Credit Cards Dubai First Launches Titanium Life

Dubai-UAE: 21 June, 2011 - Dubai First, one of the UAE’s leading consumer

finance firms, today announced the launch of its new Titanium Life credit card

in response to the evolving demand from credit card users in the country and

feedback gathered from existing and prospective customers from across the UAE.

According to a recent study, the UAE currently has 3.7 million active credit cards,

one million of which fall under the ‘gold card’ category. These cardholders are

looking to get more out of their existing credit card, based on their evolving lifestyle


The Dubai First Titanium Life credit card greatly complements its already diversified

credit card offering. A life-enabler in every sense, it offers a wide range of luxurious

welcome gifts to choose from including a designer pen, an exclusive watch, a

leather business-card holder, an airline ticket to one of 45 destinations, and a

weekend getaway package.

Other unrivalled benefits include an attractive cash-back bonus of up to AED12,000

per year, a guaranteed return airline ticket every year, up to 10 per cent cash

back on duty free purchases and exclusive bonuses on weekend spending, utility

bill payments, overseas purchases, phone loans and balance transfers. Credit card

essentials are also taken care of with offerings of zero per cent interest for 3-6

months on high value purchases, as well as rent and school fee facilitation and

discounts on motor insurance.

Convenience services such as a free cheque-pickup facility, service-request via

SMS, concierge and 24/7 roadside assistance add further zing to Titanium Life.

Cardholders are additionally provided with attractive merchant privileges, which

encompass dining, lifestyle, entertainment, fashion, wellness and more.

As part of its ‘go green strategy’, Dubai First has used an innovative welcome pack

replacing product information from the regular clutter of paper to a complimentary

2GB USB drive that is equipped with a handy keychain.

Ibrahim Al Ansari, CEO, Dubai First, said: “Dubai First has always aimed to cater

to the needs of its valued customers through a range of innovative products and

services. And this is reflected in our newest offering, the Titanium Life credit card.

We are confident that the Titanium Life experience will offer a highly rewarding

experience to the customers, enabling them to get more out of life.”

Titanium Life credit card holders get complimentary lounge access at Dubai,

Cairo, Kuwait, Jeddah, Riyadh and Dammam airports. Through its affiliation

with MasterCard®, card holders can also experience a wide range of priceless

moments, ranging from red carpet treatment at events to fashion and culinary

experiences, as well as access to upscale resorts, hotels, travel destinations and

retail establishments.

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