Designed to Promote Online Presence and Enhance Business
for NGOs and Women Entrepreneurs
Dubai-UAE: 21 June, 2011 – Dubai Internet City, a member of TECOM
Investments, in conjunction with technology major Google, will host two workshops
aimed at enabling NGOs and women entrepreneurs in the technology sector to
strengthen online presence, increase exposure and enhance their business.
Themed ‘Google Serve for Not-for-Profits’ and ‘Google Serve for Women in
Technology’, the workshops are scheduled to be held on 23 June at the Dubai
Knowledge Village Conference Centre.
During the first workshop, professionals working for not-for-profits in the UAE
will have the opportunity to participate in discussions on topics such as ‘Online
advertising’ and ‘Making use of the web for your NGO’. The second workshop will
be directed at women engineers, students, entrepreneurs and business-owners
interested in building a successful online business in the field of technology.
Majed Al Suwaidi, Director Business Development, Dubai Internet City, said: “DIC
is particularly delighted to support Google’s initiative to host these workshops.
These are commendable initiatives by technology leaders who are committed to
knowledge sharing. In the current scenario, the digital age has reached its zenith,
making web communications and strategies a driving force in the success of a
business. Given the essential role and the array of available opportunities it offers,
it is important to be equipped with the appropriate skills.”
Google will also host an array of ‘breakout pods’ where participants will have the
chance to interact with Google executives and experts. During these one-on-one
sessions, they can obtain crucial advice about online strategy, available tools and
the opportunities offered by the web.
A special focus will be made on demonstrating and assisting participants with
Google's suite of products that are driving innovation in technology and business
across the globe and in the Middle East region.
Mohammad Mourad, Gulf Regional Manager for Google, said: “In a region with such
vast and dynamic approaches to business, it is imperative that people are educated
on opportunities that the web has to offer. The workshops aim at addressing the
needs and growth potential of NGOs and women in the field of technology who
immensely contribute to the development of the diverse sectors of the Middle East.”
According to statistics released by worldwide internet market research firm
Miniwatts Marketing Group, while internet usage in the Middle East has grown more
than 10-fold since 2000, most markets are still in the early stages of adoption.
There is much to be achieved in the region with only 29.8 per cent of the population
now internet friendly, the report says.
At the forefront of the region's ICT industry, Dubai Internet City remains committed
to supporting emerging technology trends in the region and continues to play an
instrumental role in developing the industry while contributing to Dubai's drive for
creating a knowledge-based economy.