Thursday, June 16, 2011

Sony Ericsson Targets Over 2 Million Facebook Users in UAE with New Application

New Application Enables Intuitive Features for Faster
and Easier Sharing, Like and Comment

Dubai-UAE: 15 June, 2011 – Targeting over two million Facebook users

in the UAE, Sony Ericsson has introduced ‘Facebook inside Xperia,’ a unique


experience. ‘Facebook inside Xperia’ is included in the latest Xperia mini and mini

pro series to engage all social media enthusiasts.



According to recent statistics, a billion minutes are spent on the site to share

over 30 billion pieces of content each month, making Facebook an integral part of

communication for every social media or web user. An exclusive feature for the

Xperia family, the application provides a unique social media integration throughout

the phone, making Facebook immediately accessible from the most used areas

of the phone such as the picture gallery, music player, phonebook and calendar.

Furthermore, it enables users to ‘like’, share and comment more easily than ever.

“People are becoming increasingly reliant on their smartphones for instant

communication. Sony Ericsson has enhanced the integration of Facebook in the

Xperia portfolio to give consumers a rich social media experience while they are on

the go,” said Stephan Croix, Head of Marketing Partnerships, Sony Ericsson. “Sony

Ericsson is working closely with Facebook to ensure that the integration continually

evolves to ensure users have the ability to interact between their preferred social

media channels and their smartphones.”

Henri Moissinac, Head of Mobile Business, Facebook, said, “We think that mobile

devices are the ideal environment for a rich social experience. Sony Ericsson has

created a deeply immersive Facebook experience inside Xperia smartphones and we

believe that people will love this new, intuitive experience.”

Xperia phones offers an absolute music experience that enables users to track,

manage, store or buy downloads. It further allows them to ‘like’ it directly from the

media player, which gets updated spontaneously on their wall post - without the

need to open a Facebook application. Also, users have the ability to keep track of

the music and videos their friends have liked, recommended or commented even on

services such as YouTube.

Beyond music, the integration of Facebook into the Xperia allows users to manage

their media gallery with just a click – allowing them to ‘like’ and comment instantly.

Furthermore, the Xperia phonebook feature updates the contacts with their friends’

latest photos/images.

Among the notable new features, the phone’s calendar gets synchronized to

include friends’ birthdays or events. In addition, Facebook notification alerts in the

lockscreen ensure users never miss any update.

Existing Xperia arc and Xperia PLAY users will be able to access the new integrated

features by updating their software. The new Xperia mini and Xperia mini pro

is a feature-rich smartphone that is powered by a 1GHz Qualcomm Snapdragon

processor, and runs on the latest version of Google’s Android– Gingerbread 2.3.

Sony Ericsson Xperia mini pro and Xperia mini will be available across all leading

stores in the Middle East from the third quarter of 2011.

Check out the Sony Ericsson Product Blog for more information: http://


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