New Application Enables Intuitive Features for Faster
and Easier Sharing, Like and Comment
Dubai-UAE: 15 June, 2011 – Targeting over two million Facebook users
in the UAE, Sony Ericsson has introduced ‘Facebook inside Xperia,’ a unique
experience. ‘Facebook inside Xperia’ is included in the latest Xperia mini and mini
pro series to engage all social media enthusiasts.
According to recent statistics, a billion minutes are spent on the site to share
over 30 billion pieces of content each month, making Facebook an integral part of
communication for every social media or web user. An exclusive feature for the
Xperia family, the application provides a unique social media integration throughout
the phone, making Facebook immediately accessible from the most used areas
of the phone such as the picture gallery, music player, phonebook and calendar.
Furthermore, it enables users to ‘like’, share and comment more easily than ever.
“People are becoming increasingly reliant on their smartphones for instant
communication. Sony Ericsson has enhanced the integration of Facebook in the
Xperia portfolio to give consumers a rich social media experience while they are on
the go,” said Stephan Croix, Head of Marketing Partnerships, Sony Ericsson. “Sony
Ericsson is working closely with Facebook to ensure that the integration continually
evolves to ensure users have the ability to interact between their preferred social
media channels and their smartphones.”
Henri Moissinac, Head of Mobile Business, Facebook, said, “We think that mobile
devices are the ideal environment for a rich social experience. Sony Ericsson has
created a deeply immersive Facebook experience inside Xperia smartphones and we
believe that people will love this new, intuitive experience.”
Xperia phones offers an absolute music experience that enables users to track,
manage, store or buy downloads. It further allows them to ‘like’ it directly from the
media player, which gets updated spontaneously on their wall post - without the
need to open a Facebook application. Also, users have the ability to keep track of
the music and videos their friends have liked, recommended or commented even on
services such as YouTube.
Beyond music, the integration of Facebook into the Xperia allows users to manage
their media gallery with just a click – allowing them to ‘like’ and comment instantly.
Furthermore, the Xperia phonebook feature updates the contacts with their friends’
Among the notable new features, the phone’s calendar gets synchronized to
include friends’ birthdays or events. In addition, Facebook notification alerts in the
lockscreen ensure users never miss any update.
Existing Xperia arc and Xperia PLAY users will be able to access the new integrated
features by updating their software. The new Xperia mini and Xperia mini pro
is a feature-rich smartphone that is powered by a 1GHz Qualcomm Snapdragon
processor, and runs on the latest version of Google’s Android– Gingerbread 2.3.
Sony Ericsson Xperia mini pro and Xperia mini will be available across all leading
stores in the Middle East from the third quarter of 2011.
Check out the Sony Ericsson Product Blog for more information: http://