Wednesday, June 22, 2011


Zurich and Lausanne, Switzerland, Dubai and Abu Dhabi, United Arab Emirates: Falcon Private Bank
has announced its sponsorship of the Emirati-Swiss Friendship Forum 2011 in Lausanne, Switzerland
at the Hotel Beau-Rivage Palace from June 22nd to 23rd. Falcon Private Bank will be title sponsor of
the opening ceremony of a photograph exhibition entitled „Late Sheikh Zayed bin Sultan Al Nahyan,
Founder of the UAE, in Switzerland Through the Lens of Noor Ali Rashid – The Royal Photographer”.

The Emirati-Swiss Friendship Forum was established on 7 November 2010 in Abu Dhabi by
H.H. Sheikh Sultan Bin Khalifa and H.E. Pascal Couchepin to deepen the relations between the two
countries in various fields of economy, trade, research and science, culture, health and the environment
and cleantech. The exhibition will include pictures and historical documents that embody relations
between the United Arab Emirates and Switzerland for more than half a century, focusing on visits made
by late Sheikh Zayed, the Founder of the UAE, to Switzerland and Lake Geneva area.

“The late Sheikh Zayed was a visionary leader, and it is an honor to have this exhibition in Lausanne”
says Jacques Perrin, President of the Emirati-Swiss Friendship Forum.

“We are proud to be part of such an exclusive and important occasion, and pleased to play a role in
strengthening ties between our home Switzerland, and the UAE,” stated Eduardo Leemann, CEO of
Falcon Private Bank.

The photographic exhibition will thereafter move to Geneva where it will be open to the public at The Four
Seasons Hotel Des Bergues Geneva from July 1 until July 14, 2011.

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