Dubai, UAE 15 June 2011: As a part of its expansion, dotmena, a premium network founded by
Mediaquest Corp., is representing leading online female vertical network Glam Media in the
Middle East and North Africa (MENA). Glam Media is a pioneer of vertical media that connects
the world’s top brand advertisers with targeted, niche audiences online.
Glam Media is built on a growing portfolio of 2,500 influential publishers, assisting brands
to leverage leading voices with a passionate social following in key women’s verticals: style,
beauty, family, entertainment, and living. With more than 201 million unique visitors a month
(comScore, April, 2011) Glam Media is engaging with a global audience.
“This agreement is our first step into the Middle East and represents a tremendous opportunity
to help brands engage with targeted consumer audiences in this vibrant market” said Ernie
Cicogna, Glam Media’s Executive Vice President and General Manager of Glam Media
International. “We’ve partnered with dotmena for its strong online media expertise and ability
to reach women in this significant market”.
The addition of Glam Media to the dotmena network will offer MENA advertisers the
opportunity to reach a wider, more engaged audience with high-quality content to help brands
more effectively target and connect with consumers.
“Since its launch in 2010, dotmena has received remarkable interest from brands operating
in the MENA region due to it being a premium network, offering brands wide and unique
advertising opportunities and qualified content” Alexandre Hawari, co-CEO of Mediaquest Corp,
said: “We are very pleased with our partnership with Glam Media and believe it will generate
great growth for each party and add value to our existing and prospective clients.”
Online marketing is attracting more and more advertisers due to several patterns, including
the growth of the online industry in the region. In addition to that, online advertising is proven
to be cost effective, can deliver direct brand engagement, it’s easy to track and measure
conversion and can target niche audiences.
Founded by leading Dubai publisher Mediaquest Corp. in 2010, dotmena is fast becoming the
network of choice for advertisers and publishers to expand their reach in the region.
dotmena represents more than 50 websites in the fields of business, marketing,
communications, sports, women’s interest, lifestyle and entertainment, allowing it to match the
right ad to the right audience at the right time.
With operations in the Middle East and North Africa, dotmena is staffed by a highly skilled,
dedicated team of experts in the online industry. Its comprehensive knowledge ensures a
reliable, rapid and responsive route for advertisers to access an ever-growing network of
websites and the consumers these attract.
Boasting more than 500 million impressions, 20 million premium unique visitors and 100 million
page views per month, dotmena is already a leading digital network in the MENA region, and
it’s growing stronger every day.
Glam Media has headquarters in Brisbane, California, New York, and London, plus offices in
New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Seoul,
Tokyo, Pune, Mumbai and Paris.
For more information please visit www.glammedia.com, and www.dotmena.com