Tuesday, May 3, 2011


Rolls-Royce Motor Cars launches a design app for its Phantom Family of Cars on iPad, iPhone and iPod touch

3 May 2011, Goodwood: Rolls-Royce Motor Cars today announced the Rolls-Royce Phantom App is now available on the App Store. The Rolls-Royce Phantom App for iPad, iPhone and iPod touch allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual models, including the ability to apply unique colour and interior trim combinations. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidors and champagne sets.

Rolls-Royce prides itself on a palette of 44,000 colours for Phantom models and the app lets users create the most esoteric and individual of exterior finishes. The Bespoke Colour Match feature allows limitless and unique single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users could capture – for example - the colour of a favourite lipstick or luggage then apply it directly to the exterior of their virtual Phantom.

Nearly all Phantom buyers demand some bespoke elements for their cars and the Rolls-Royce Phantom App showcases many popular options. One example is starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model. Users can experience this interior ambiance interactively, thanks to the app’s ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom App features 360 degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom Coupe, Phantom Saloon and Phantom Drophead Coupe models and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore


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