Tuesday, May 10, 2011


Global green building materials market expected to reach $406 Billion by 2015

Dubai, 9 May 2011   Environmentally friendly products are set to be a key trend at the region’s annual showpiece events; DOMOTEX Middle East, an event dedicated to the floor covering industry and R+T Middle East, the region’s only specialised trade fair for roller shutters, doors/gates, windows and sun protection systems.

Featuring the very best in cutting edge technology, innovations and trend setting designs for the entire Middle East region and beyond, the two events will take place side-by-side at the Dubai International Convention and Exhibition Centre from 12th to 14th September 2011.

Angela Schaschen, Managing Director of Deutsche Messe Dubai Branch, the organiser of DOMOTEX Middle East said: “Both globally and in the region there is a growing awareness of the environmental impact of the materials used for floor coverings; from the energy it takes to make a product, to the energy saving benefits green products can provide, to biodegradability when disposing of the materials. And with the global green building materials market expected to reach $406 Billion by 2015* demand for green floor coverings is growing every year.”

Despite the lack of regulations in many Middle Eastern countries to enforce a green code on the construction industry, there are some notable exceptions, Abu Dhabi, where over 130 billion AED** worth of fresh construction contracts were awarded in 2010, is striving to become the green capital of the Middle East. Last year saw the launch of Abu Dhabi’s building code which includes objectives to increase the use of local materials and aims to improve supply chains for sustainable and recycled materials and products. Qatar has developed the Qatar Sustainability Assessment System, a green rating system which is specifically tailored for the requirements of the region. The system aims to minimize the environmental impact of the built environment while addressing the specific regional needs and environment of Qatar. The Green Business Council in the Kingdom of Saudi Arabia also encourages suppliers to produce environmentally responsible products for the construction trade.    

Bernhard Mueller, Division Director Messe Stuttgart International, joint organiser of R+T Middle East said; “We are seeing a huge interest in products that balance sustainability with the business objective of profitability and we expect to see this trend replicated in the Middle East. Across the region, we are increasingly seeing that new buildings, whether they are designed for office or residential use, are more attractive to the market if they have green credentials. Roller shutters, doors/gates, windows, sun-protection and access control systems are crucial components of any construction project so the business potential in this sector is significant.”

DOMOTEX and R+T Middle East 2011 will once again host Designers Corner, where industry experts will give presentations and seminars on trends, technologies and the hottest projects in the GCC. Designers Corner has a duel focus this year with a DOMOTEX Middle East day dedicated to Interior Designers and an R+T Middle East day dedicated to Architects.

The Designers’ Corner attracts designers, interior designers and architects looking for information on ongoing projects in the region, industry insights and new materials.

“With information on the newest product developments and innovations, all conveniently brought together in Designers Corner, visitors can catch up on the latest ideas and use their new-won knowledge to stay ahead of their competitors,” concludes Schaschen.
Further information on the shows can be found at www.domotex-middle-east.com and www.rt-middle-east.com

* Green Building Materials: A Global Strategic Business Report Global Industry Analysts, Inc
** According to research by Ventures Middle East

About DOMOTEX Worldwide:DOMOTEX Middle East, the only specialised floor covering show in the Middle East and North Africa region, is organised by Deutsche Messe, the name behind DOMOTEX Hannover - the world’s leading  trade fair for floor coverings and carpets - and DOMOTEXasia/CHINAFLOOR, the number one flooring show in Asia, which is organised together with VNU Exhibitions Asia.

The continuous growth and steadiness of all three flooring shows justifies the confidence of the flooring industry in all DOMOTEX shows. Exhibitors and visitors attend to show and find the latest trends, see the global market survey, share knowledge and benefit from the most efficient business platforms in the flooring industry.

DOMOTEX Middle East: 12 – 14 September 2011
DOMOTEX Hannover: 14 – 17 January 2012
DOMOTEXasia/CHINAFLOOR: 27 – 29 March 2012

About R+T:
As the leading global trade fair of its kind, German-based R+T, organised by Messe Stuttgart, is the internationally renowned name in roller shutters, doors/gates and sun protection exhibitions with shows in three prominent construction material markets: R+T Stuttgart in Germany, the leading global trade fair of its kind; R+T Asia in Shanghai, China, which focuses on Asian and Chinese markets; and R+T Middle East in Dubai, which caters to MENA markets.

R+T Middle East: 12 – 14 September 2011


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