Tuesday, May 10, 2011

Emaar Retail’s leisure attractions to host a summer of fun for children at The Dubai Mall •

Six popular leisure entertainment attractions offering one action-packed summer
KidZania® Summer Camps to include four creative workshops
Dubai Ice Rink offers Intensive Skate Camps and Summer Skating Deals
Dubai Aquarium & Underwater Zoo provides behind-the-scenes experiences as
At the Top, Burj Khalifa offering unparallel views from the world’s highest public
outdoor terrace

Dubai, UAE; May 9, 2011: Young ones will have the opportunity to enjoy a summer of fun and
learning at The Dubai Mall, the world’s largest shopping and entertainment destination.

Emaar Retail LLC, a pioneer in innovative entertainment, leisure and retail concepts, is hosting
special five-day summer camps that integrate fun with learning in some of the most popular
leisure attractions in the city including At the Top, Burj Khalifa, the world’s tallest observation
deck with an outdoor terrace. Hosted for the second consecutive year, The Dubai Mall Summer
Camp will be held from 9am to 3pm between July 3 and September 1, 2011.

Little ones aged from 7 years and above have the opportunity to take part in an attractive
array of enhanced fun events and educational programmes as part of the camp held at Dubai
Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania®, Reel Cinemas, SEGA Republic and
the newly introduced addition to the camp, At the Top, Burj Khalifa.

The Camp will take the kids on a journey to KidZania® on day one; watching a movie at Reel
Cinemas and ice skating at Dubai Ice Rink on day two; experiencing the marvels of the aquatic
world at Dubai Aquarium & Underwater Zoo and touring At the Top, Burj Khalifa on day three;
enjoying thrilling games and exciting rides at SEGA Republic on day four; and completing the
programme with another day of fun-filled activities at KidZania® on the fifth day.

The Dubai Mall Summer Camp offers limited availability. For bookings, contact
enquiries@thedubaiaquarium.com or call 04 4485200. Admission to the summer camp is priced
at AED 600.

Gordon White, General Manager at Dubai Aquarium & Underwater Zoo, managed by Emaar
Retail LLC, said: “The Dubai Mall Summer Camp, integrating all the leisure attractions of
Emaar Retail, will be a novel educational experience for young ones. We are setting a new
trend in summer camps with specially tailored programmes that offer children a refreshing fun
experience. In addition to offering the thrills of adventure games, cinema and skating, the camps
also open doors for unique insights into the aquatic world.”

Parents also have the option of enrolling their children for any of the individual summer camps
hosted by Emaar Retail at its attractions. KidZania®, the first of its kind edutainment centre
in the region, offering professional role-play experiences for visitors, will offer four unique
workshops this summer that showcase children’s talent in various professions. These 5-day
themed workshops culminate with a performance day open for parents on Day 5. All the themed
workshops enhance the concept of education through fun and creativity. For bookings, contact
04 448 5222.

Dubai Aquarium & Underwater Zoo’s Aquarist Programme promises ‘big adventures for little
ones’. Children are offered the opportunity to gain a fascinating glimpse of behind-the-scenes
action as an Aquarist, and discover the marvels of the marine world. The Junior Aquarists can
meet a professional Aquarist, watch a shark feeding presentation, assist in feeding the aquatic
animals and ride on a glass bottom boat. The Senior Aquarist experience also includes a cage
snorkeling experience for closer encounters with over 33,000 aquatic animals in the aquarium.
For reservations, call 04-448 5200 or email enquiries@thedubaiaquarium.com.

At the Olympic-size Dubai Ice Rink, the Summer on Ice programmes will be held again
this year. Children can enroll for a four days Learn-to-Skate Programme for AED 750 and
enjoy a month of skating for free. An Intensive four days Skate Camp is also being offered
where children can master the ice with five levels of ice skating for AED 500 per level.
Enrol for all levels at AED 1,750 and save AED 750. For details, call 04-448 5111 or email

At the Top, Burj Khalifa will offer children the opportunity to enjoy the amazing panoramic views
and marvel at some of the world’s most inspiring architecture. They will also get a chance to
experience a vast array of educational exhibits that touch on the making of Burj Khalifa, state of
the art technology and exciting facts.

The Dubai Mall Summer Camp is one of the popular summer events for children, and was
attended by several hundred young visitors last year. The emphasis of the camps on fun-based
learning appeal to the young ones, and serve as a perfect alternative choice for parents to keep
the children productively engaged during the holiday season.


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