Marketing themes 2011 targeted to attract travellers from the Arabian Gulf
The German National Tourist Board (GNTB) has announced its strong presence at the Arabian Travel
Market 2011 (ATM), aiming at further increasing the number of visitors from the Arabian Gulf. The GCC
has become one of the most important source markets for incoming tourism to Germany in recent years,
with numbers of tourists from the region steadily rising. By promoting its two key marketing themes 2011,
health and wellness tourism as well as the 125th anniversary of the motor car, the GNTB aims at further
strengthening this upward trend.
The announcement for a strong presence at the ATM was made by Antje Roeding-Boudier, Director of
the Marketing and Sales Office for the Gulf Countries at the German National Tourist Office (GNTO) in
Dubai, GNTB’s local affiliate, yesterday – two days before the beginning of the region’s premier travel and
tourism event, scheduled to take place at the Dubai International Convention and Exhibition Centre from
2 to 5 May 2011.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President
and Prime Minister of the UAE and Ruler of Dubai, the annually recurring ATM is one of the world’s
leading travel exhibitions, drawing representatives of tourism destinations from around the globe, who
want to showcase their touristic attractions to an international audience.
“We are certain that this year’s ATM will be very successful for Germany, since GNTB’s marketing
themes 2011, especially the promotion of health tourism, are particularly appealing for visitors from the
Arabian Gulf. We therefore expect our stand to draw the attention of the regional audience and travel
industry,” said Antje Roeding-Boudier. “The German medical sector enjoys a great reputation abroad.
Every year, tens of thousands international patients come to Germany, in order to receive treatment in
hospitals as well as ambulatory care. In addition to a great offer in diagnostics and an excellent medical
infrastructure, patients benefit from highly trained and specialised doctors and nurses,” she added.
Medical tourism is a holiday segment that is experiencing strong demand in the Arabian Gulf countries.
Germany is particularly well prepared for tourists from the GCC region seeking medical treatment. Many
medical facilities provide Arab guests with tailored packages, including both patients and accompanying
family members. Mrs. Roeding-Boudier stressed that these offers are met with great interest, because
they allow many tourists from the Gulf to come to Germany and receive medical treatment, while their
families are being entertained on visits to the beautiful landscapes and culturally rich cities of the country.
In addition to the promotion of medical tourism, the GNTB this year focuses its campaign on the 125th
anniversary of the invention of the automobile. Given the great popularity that German car brands enjoy
in the region, Gulf visitors already showed great interest in this field. On this occasion, many events, such
as car museums with pioneering architecture and innovative technologies have been planned, in order to
expand the automotive-themed tourist attractions.
At this year’s ATM, the GNTB will be present at Germany’s stand in hall 7 (stand number EU 540)
together with 20 partners. The following partners, including German regions, cities, hotels, airlines,
car rental as well as destination management companies, will showcase their services and products:
airberlin, Airport Düsseldorf, Alpha Travel Consultants, Apart Hotel & Residences (Leonardo Hotels),
AVIS Car Rental, Baden-Baden Health Resort & Tourism, Berlin Tourism & Congress, C Germany Tours
GmbH, Düsseldorf Marketing & Tourism, Fraport, Hamburg Tourism, Hotel Palace Berlin, Köln Tourism,
Lufthansa German Airlines, Regent Berlin, Semperoper Dresden, Sofitel Munich Bayerpost, Stuttgart
Marketing, Tourism Congress Frankfurt, Tourist Office Munich. Various special offers matching the
promotional topics will be available, and brochures as well as information material in both English and
Arabic will be displayed at this stand.
The GNTB is continuously working closely with travel trade representatives and agents throughout
the year and is always interested in further strengthening its collaboration with the touristic industry.
Following the ATM, the Germany Travel Mart (GTM) will take place in the cities of Cologne & Bonn
from 8 to 10 May 2011. The GTM is Germany’s largest incoming event for the tourism industry. During
various workshops the travel trade has the opportunity of meeting suppliers and decision makers from the
German travel industry.
Over the past years, Germany has observed a constant increase in the number of visitors from abroad.
In 2010 for the first time, overnight stays by international travellers passed the record-breaking 60-million
mark. Moreover, recent statistics revealed an increase of 26.4% of overnight stays by tourists from the
Arabian Gulf in 2010 as compared to the figures of the previous year, making the region one of the most
important growth markets for the German tourism industry.
Germany is located in the centre of Europe and the territory covers 357,021 sq km with elevation ranges
from the mountains of the Alps in the south to the shores of the North Sea in the north-west and the Baltic
Sea in the north-east. It has some of Europe's major rivers like the Rhine, Danube and Elbe. Germany
shares borders with more European countries than any other country on the continent. Its neighbours
include France, the Czech Republic, Austria, Switzerland, Belgium, Luxembourg, the Netherlands,
Denmark and Poland.
About the German National Tourist Board (GNTB):
GNTB is a provider of marketing services for the German tourism industry. Headquartered in Frankfurt,
it has 30 representative offices around the world. GNTB aims to enhance the positive image of Germany
as a travel destination and increase the volume of tourist traffic to and within Germany. The German
National Tourist Board works in close cooperation and economic partnership with all levels of the tourism
industry in Germany.
For further information about Germany and GNTB: www.germany.travel