Dubai, 2 May 2011: The Commercial Compliance and Consumer Protection Division at the Department
of Economic Development in Dubai (DED) and Emirates NBD are joining hands to offer consumer
protection tips and guidelines that will be displayed at the bank's ATM screens located all over the
UAE. This initiative is part of DED's ongoing drive to strengthen the communication channels with
consumers to educate them about their rights.
Emirates NBD will display consumer protection guidelines on its affiliate ATM network, which includes
more than 650 machines spread in the UAE. The guidelines will include an overview of Consumer
Law No. (24) 2006, and ways to submit complaints and comments to the Department of Economic
Development in Dubai.
“DED is committed to uphold the rights of consumers, and raise the service standards provided by the
retail sector and thus strengthen consumer confidence. We are pleased to co-operate with Emirates
NBD, one of the leading banking institutions, to further strengthen customer awareness by using this
innovative approach,” said Omar Bushahab, CEO, Commercial Compliance and Consumer Protection
"Emirates NBD is keen to support the efforts devoted to transparency within the various segments of
society and spread awareness among consumers of their rights. We thank the Department of Economic
Development for the continued cooperation, which is in line with the bank's commitment to provide the
best services and products to customers," said Saif Al Mansoori, Deputy Head, Group Marketing and
Branding, Emirates NBD.
The Department of Economic Development has recently signed a cooperation agreement with Emirates
NBD, which enables customers to pay for DED’s services through branches of the bank in Dubai and
The agreement underscored the commitment of DED to strengthen co-operation with leading financial
and banking institutions to enhance customer services and further ease procedures by activating online
technologies to maximise customer service standards.