Sunday, May 24, 2009
DTCM, TOURISM INDUSTRY PLAYERS REVIEW SUMMER PROMOTION
The Dubai Department of Tourism and Commerce Marketing (DTCM) organized a meeting with senior representatives of hotels, hotel apartments and tour operators at the One and Only Royal Mirage to review the summer promotional campaign to boost number of visitors to the emirate and hotel occupancy levels.
The meeting was attended among others by Mr. Eyad Ali Abdul Rahman, DTCM Executive Director Media Relations and Business Development, and Mr. Ahmed Mohammed Hassan, DTCM Deputy Director Visitors Information Bureaus.
Mr. Eyad outlined various initiatives launched by the DTCM to increase hotel occupancies and attract more visitors to the emirate during the summer months and the remainder of the year.
He said the department was working on a promotional campaign for the summer targeting visitors from Europe and Gulf Cooperation Council (GCC) states under the titled ‘Visit Dubai During Summer’.
The meeting also discussed a marketing plan for the UK, one of the top source markets for Dubai’s tourism industry.
Earlier last year, the department created a task force with experts and representatives of Dubai tourism industry players, to review the tourism market landscape and take appropriate measures.
Based on the inputs provided by the industry players and experts, the department took measures which reflected in hotel occupancies getting a boost even in the first quarter of 2009.