Thursday, May 28, 2009
DTCM TO HOST DUBAI SUMMER SURPRISES ROAD SHOW IN GCC STATES
The Dubai Department of Tourism and Commerce Marketing (DTCM), in cooperation with the Dubai Summer Surprises (DSS) Office, will host a series of workshops to promote the Dubai Summer Surprises (DSS-2009) in three GCC states of Saudi Arabia, Kuwait and Qatar from June 1 to 10.
The workshops attracted 39 co-participants from Dubai’s hotels and tourism companies. The workshops will facilitate networking with the GCC travel trade industry and media and also allow them the opportunity to learn about various promotions and attractions planned for the summer holidays from June to August.
The workshop series will kick off in Kuwait on June 1 followed by Doha on June 3 and Jeddah on June 6. It will be held in Riyadh on June 8 and conclude on June 10 in Al Khobar.
The workshops will be attended by DTCM officials, including Mr. Saleh Al Geziry, Director Overseas Promotions, Mr. Talal Al Suwaidi, Head of India, Middle East and North Africa Region, Overseas Promotions Department, and Mr. Nayef Ibrahim, Head of Australia and Asia, Overseas Promotions Department.
The department organized a pre-event meeting for the co-participants of the road shows to brief them about its efforts to boost hotel occupancies and visitors’ numbers to the emirate during the summer season.
The department will also organize Press conferences in the three GCC countries along side the workshops to create awareness about the DSS and other summer season-linked promotions and initiatives.
DSS, the region’s biggest and most awaited summer shopping and entertainment event, unveiled a series of exciting activities for the twelfth edition, under the slogan ‘Surprising Dubai’. The DSS Office announced 13 key sponsors for the DSS-2009. With a budget of AED70m, DSS 2009 will go on for 65 days, from June 11 till August 14 under the slogan 'Surprising Dubai'.