Dubai - UAE, October 18, 2009: The region’s largest Arab blogging community, Jeeran is the latest media to sign up for Nielsen’s Market Intelligence, the leading online measurement solution for MENA.
Launched in 2000, Jeeran is the first Arab web hosting community, whose vision is to provide Arab users with the latest web technologies and the means to communicate and connect. It is currently the largest site in the Arab world for consumer-generated media. Jeeran is currently expanding its services to North Africa with the release of its French interface.
Jeeran’s subscriptions will provide insights into the competitive online landscape through independent, near real-time performance ranking and audience demographic profiling of audited Web and Mobile sites and Video Streaming activities. The Nielsen service tracks unique browsers, page impressions, frequency and session duration and other metrics to build a comprehensive picture of actual domestic and global traffic to audited websites.
“We believe Nielsen’s measurement products deliver exceptional value to the agencies and their clients. The reach of Nielsen will help deliver Jeeran’s audience to customers on a global scale,” said Omar Koudsi, CEO and Co-founder of Jeeran.
“We welcome high calibre publishers like Jeeran onto our system. Jeeran will join our growing list of publishers across MENA including Maktoob, The Sarmady group, ITP, 7 Days, Orange Telecommunications and Propertyfinder, who have chosen Nielsen’s Market Intelligence for their third party audience measurement solution,” said Tahir Khalil, Associate Director – Nielsen Online – Middle East and North Africa.
Nielsen believes that when a credible third party supplier is able to provide robust, transparent and accurate data about traffic, then the revenue streams follow accordingly. With today’s tighter budgets and the depth of information available to digital advertisers compared to other media it is possible online revenues could jump in the near future.
“The market is demanding credible and transparent 3rd party measurement data. Independent measurement of the Internet within the MENA region will help advertising growth and proper allocation of budgets amongst the websites,” said Omar Koudsi.
“Nielsen is committed to bringing such transparent global measurement system to MENA which will not only measure consumption across media but also the interplay between them," said Piyush Mathur, Regional Managing Director, The Nielsen Company, Middle East, North Africa & Pakistan.
“Nielsen’s Market Intelligence Solution is a tool designed specifically to provide agencies with the metrics they need allowing them to better target their on line campaigns and maximize the return on investment for their end clients,” added Tahir Khalil.
Nielsen’s online division now measures online audience and advertising across a geography representing more than 80 percent of the world’s online activity. Its global footprint includes the UK, France, Spain, Italy, Germany, Bulgaria, South Africa, Switzerland, Sweden, Australia, New Zealand, China, Taiwan, Singapore, Japan, the U.S. and now the Middle East and North Africa markets.