Tuesday, December 20, 2011

Sony Forays into Tablet Segment with Launch of Sony Tablet S

• Host of Inbuilt Apps Offer Holistic Entertainment Experience

• Cross-Device Connectivity Enables Better Network

Dubai-UAE: 19 December, 2011 – Sony, the leading consumer electronics brand, today
announced the launch of Sony Tablet S marking the company’s maiden venture into the tablet

Sony Tablet S promises rich media entertainment on its 23.8cm (9.4 inch) high resolution
touchscreen. Its powerful NVIDIA® Tegra™ 2 mobile processor coupled with Sony’s rapid
response technologies allow for faster browsing of content and applications.

The Sony Tablet S model features a front and rear facing camera for still and video image
capture. The inbuilt USB 2.0 port and SD card slot permits direct file transfers from other
devices such as PCs, digital cameras or camcorders.

Weighing approximately 598 grams (WiFi version), the tablet’s unique asymmetrical design
conveys a sense of lightness for hours of comfortable use. The screen slopes gently when
placed on a flat surface, enhancing visibility and facilitating ease of typing.

The device is also equipped with TruBlack™ technology by Sony, which reduces reflection and
glares for high-contrast visibility by controlling the refraction of light between the LCD and the
screen. The tablet’s highly responsive and smooth touchscreen and large keys of its virtual
keyboard add to the comfort of usage.

Sony Tablet S lets you control your home entertainment devices and share content wirelessly
with friends and family. Personal photos, music and video content can be streamed at the
touch of a button from Sony Tablet S to DLNA-compatible TV sets, wireless speakers and other

Additionally, the tablet includes infrared technology and can be used as a fully customisable
remote control for multiple home devices, including your television, Blu-ray Disc™ player and
home theatre set-up. It is also compatible with ‘Media Remote’ that provides users with control
of Sony devices including ‘BRAVIA’ through WiFi.

The Sony Tablet S is embedded with a wide range of preinstalled applications for a holistic
experience on the video, music, games, eBooks and much more. Additionally, it provides instant
access to Google™ mobile services and applications, including 3D maps and easy web search
with Google Voice Search.

The inbuilt ‘Select App’ recommends applications, content and network services for Sony
Tablet that can be downloaded via Android Market™. Other preinstalled unique entertainment
applications by Sony include the Social Feed Reader, Music Player and Video Player.

Accessory options feature an AC adaptor, LCD screen protector, a variety of carrying cases,
USB adaptor cable and Bluetooth keyboard.

You may pre-book your Sony Tablet at selected outlets across UAE starting 20 December,
2011. The Sony Tablet S will be available at all leading electronic stores from January 2012.

Key technical specifications





Card Slot



“Sony Tablet” S

WiFi: 802.11b/g/n
Android™ 3.2

23.8cm (9.4”) WXGA (1280x800 pixels) TFT colour LCD
NVIDIA® Tegra™ 2 Mobile Processor 1GHz
USB 2.0 Micro-AB connector (host/client) x1, Headphone (Stereo, mini jack) x1 (also serves as
mono mic jack)
Bluetooth® 2.1 + EDR standard
Infrared Remote Control Functionality

SD memory slot x1

Front: 0.3 effective megapixels






The testing conducted by Sony. Testing consisted of full battery. Battery life depends on device settings, usage, the condition of battery pack,
and many other factors. “Standard usage” means browsing web with WiFi, playing music, playing video for the same amount of time. The built-in
battery is consumable.

Rear: 5.11 effective megapixels (HD camera powered by "Exmor for mobile“)

32-Axis Accelerometer, Gyrosensor , Digital Compass, Ambient Light Sensor

Approx 8 hours Browsing web with WiFi, watching video, listening to music
Approx. 430 hours (Standby), Approx. 31 hours (playing music), Approx. 6 hours (playing video),
Approx. 6.2hours (web browsing via WiFi)

241.2 x 10.1 - 20.6 x 174.3 mm

Approx. 598g

Sony Gulf FZE, P.O. Box 16871, Jebel Ali, Dubai, UAE.
Telephone: (+9714) 8816912/ 8815488 Facsimile: (+9714) 8816259

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives
across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the
spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can
imagine, you can make real.

About Sony Gulf

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle
East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO
laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile
Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in
the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads
execution of various logistics, sales, marketing, advertising and customer services activities through its
business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia,
Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s
presence in key markets in the region.
For further information, please visit www.sony-mea.com


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