Accor’s New Geo-Localised Website Attracts More Online Guests

 Dubai, UAE, 19 December 2011: Accor Middle East has launched its new ‘geo-localised’ website, Accorhotels.com since July 2011 and is already attracting more online guests from the region generating more bookings for the French hotel operator.  The website is geo-localised which means that when web-users based in the Middle East visit the Accorhotels.com website, their location is identified through their IP address and they are automatically re-directed to the localised Middle East version of the website. This version of the site is locally updated and is tailored to provide offers and promotions dedicated specifically to Accor’s Middle East destinations. Christophe Landais, Managing Director, Accor ME said: “With the launch of the latest version of Accorhotels.com, we have observed a significant increase in our online bookings with approximately 30% increase.

More than 800,000 users are currently going online, surfing our new improved website. By end of this year, we will nearly reach 1,000,000 users in the Middle East.” “Our Middle Eastern website users will have faster, more direct access to the deals and promotions which are most relevant for their region. In this digital age, it is often faster, more efficient and more convenient to book online and we will be continuing to make updates and improvements to our site,” he added.

Accorhotels.com enables quick and easy hotel bookings with Accor’s extensive network of regional hotels ranging from budget to luxury, for business or leisure travel. Users can also easily navigate key online content areas such as Accor’s worldwide network of hotel brands from ibis to Sofitel; on-going promotions in special destinations; as well as travel ideas on which hotel is best suited for the guest whether they have in mind golf or resort hotels.

“The specially customised Accorhotels.com for the Middle East region is a great opportunity for us to serve our online guests better with efficient hotel bookings. We want to make it just ‘a simple click away’ to access Accor’s wide range of exciting offers, in our regional portfolio and worldwide network,” concludes Mr. Landais.