Essentially a scaled-down city featuring all business and social components of a bustling metropolis, KidZania® at The Dubai Mall offers up to 70 roles for children to play ranging from doctors, engineers, teachers, construction workers, artists and mechanics, among others. At KidZania®, children have the option of just ‘visiting’ or ‘working’ in establishments that are modelled on various professions. The ‘employees’ are provided costumes reflecting the theme of the role they prefer to play, and will be part of an entertainment zone that has its own currency and economy. The entire concept of KidZania® is developed on offering children a real-life business and social environment, and familarising them with real-world careers.
KidZania® aims at enabling children to develop their abilities and attitudes physically and intellectually, while stimulating creative thinking and social responsibility. This will particularly appeal to educational institutions looking for avenues to further strengthen their students’ overall development. The award-winning credentials of the theme centre are a perfect complement to the high standards of education envisaged by schools. KidZania® has already won the Best Theme Park Worldwide Award from the Themed Entertainment Association in 2001, the IAAPA Top FECs of the World Award in 2006 and IAAPA Brass Ring Award for Industry Marketing in 2008.
Mr Mohammed Ali, Region Executive Director, Emaar International, said: “Retail and leisure are central themes that drive the economy of
Established in 1999, KidZania® was an overwhelming success when it first opened in
Mr Yousif Al Ali, General Manager, The Dubai Mall, said: “KidZania® is an entertainment concept that has no parallels in
He added: “KidZania® will be a place where every child’s dreams come true, and will enable them to obtain a better understanding of how cities and societies function. The opening of KidZania® also reiterates the commitment of The Dubai Mall to offer a distinctive leisure and lifestyle experience. Today’s mall visitors are discerning about their choice, and it is important to give them variety. KidZania® will be a much-preferred attraction for families.”
Sprawling across 80,000 sq ft over two levels in the entertainment zone, which will also feature SEGA Republic and REEL Cinemas, KidZania® will feature homes, offices, schools, fire station, race track, radio station, pizzeria, hospitals, bank, ATM machines, theatre and fashion ramps, all scaled down to a smaller, child-friendly size. Kids can then choose a preferred ‘role’ and be provided with costumes and other accessories for the complete real-life like experience.
He explained: “Work on KidZania® is progressing, and when it opens later this year, it will add to a diverse entertainment roster in The Dubai Mall including the Dubai Aquarium & Underwater Zoo and Dubai Ice Rink. KidZania®
KidZania® will be managed by a team of trained professionals. The high ratio of staff-to-children and Kid Zearch, a Radio Frequency ID, will keep track of children’s activities and whereabouts, reassuring parents who can drop off their kids and pick them up at a later time.
The Dubai Mall, one of the world’s largest shopping and entertainment destinations, has a wide spectrum of retail and leisure choices for visitors. Of the 1,200 retail outlets in the mall, more than 800 have opened. The leisure attractions including the Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and The Waterfall are crowd-pullers, while the Gold Souk and