Tuesday, March 3, 2009

Aswaaq Opts For Microsoft Dynamics Enterprise Resource Planning Software to Enhance Customer Experience and Improve Productivity

Dubai, UAE, March 3rd, 2009 – Microsoft Gulf today announced that Aswaaq has implemented Dynamics Navision Enterprise Resource Planning (ERP) software to maximize internal efficiencies. Since its inception, Aswaaq has been committed to providing a world class retail experience. The implementation of a robust technology platform will allow the retailer to automate business processes and adopt state-of-the-art technologies within its stores leading to enhanced customer experience and improved productivity across the organization. In addition, Dynamics Navision delivers value-added technical advancements and out-of-the-box integration with other Microsoft technologies, thereby improving total cost of ownership for Aswaaq.

“Aswaaq was looking for a comprehensive IT infrastructure that could manage all aspects of our automated processes” said Jassim Sajwani, Director of IT and Administration, Aswaaq. “Microsoft Dynamics NAV offers a comprehensive, cost-effective and standardized solution that fulfils all our business needs. The ease of setup and tight integration with the Microsoft products we already use allowed us to get up and running quickly and smoothly. We are already seeing increased productivity, reduced costs and timely decision-making. By using Dynamics NAV, we have enhanced the shopping experience for our customers.”

As businesses in the Gulf continue to face the increasing pressure of limiting risk factors, Microsoft Dynamics Navision has proven to be a powerful solution for Aswaaq that can be tailored to its business needs at an affordable price. It also adapts to Aswaaq’s expansion plans and supports more functionality in a pay-as-you-grow model.

Tamer Elhamy, Business Solutions Manager, Microsoft Gulf said, “Aswaaq was looking for a solution that would help streamline operations and find ways to use their internal resources more efficiently. Microsoft Dynamics Navision is a scalable and user-friendly solution that helps small and mid-market retailers deliver exceptional customer service and lower inventory costs as well as improve margins and increase revenues. It has enabled Aswaaq to develop efficient practices to expand and build competitive advantages. By delivering flexibility, adaptability and increased productivity, Navision is set to transform the way businesses compete in today’s global marketplace.”

Dynamics Navision provides robust capabilities to quickly deploy new services. It also enables Aswaaq to have a single, integrated location where employees can efficiently collaborate, find organizational resources and leverage business insight to make better-informed decisions. Some of the other Microsoft technologies adopted by Aswaaq include Microsoft SQL Server, Windows Server and Microsoft Office.

No comments: