Saturday, March 17, 2012

UAE market for skincare products expected to be worth AED 540.3 million in 2015



International and regional players to showcase solutions at
Beautyworld Middle East

The market for skincare products in the United Arab Emirates will continue to post steady
growth according to research conducted by Euromonitor International, official Knowledge
Partner for Beautyworld Middle East. The findings indicate that the skincare market is expected
to grow at a CAGR or 5% to be worth AED 540.3 million in 2015.

This growth is thanks largely to sustained progress on the economic front, a growing population
and ever larger numbers of women paying more attention to taking care of themselves.

According to Euromonitor International, the UAE market for skincare is characterised by an
expanding retail landscape. Coupled with considerable product innovation in response to a
discerning customer base that is highly aware of, and in step with, the latest developments
internationally, the outlook for the near future continues to be positive.

Consequently, international beauty majors are increasingly targeting the growth markets in
the Middle East, Africa and Asia. This is expected to spur interest from across the world in
Beautyworld Middle East 2012, the Middle East’s foremost trade fair and conference for beauty
and wellbeing that will run from May 29th to 31st in Dubai.

“A lot of emphasis is put on taking care of the skin and so skincare has become an important
aspect of most people’s ongoing routines,” said Ahmed Pauwels, Chief Executive Officer of
organiser Epoc Messe Frankfurt. “We are seeing in this region that international manufacturers
are increasingly targeting customers with new product lines which serve the requirements of
this market. Many of these innovative new products will be present at Beautyworld Middle East
which will also showcase the increasing number of local and regional players operating in this
lucrative category,” he added.

Facial care products, especially anti-ageing and skin-whitening creams and lotions, are the
fastest growing categories in the UAE skin care segment. Facial care products are estimated
to move off the shelves at a slightly faster pace than the market growing at 6% CAGR over the
forecast period to reach an estimated AED 315 million by 2015.

Among those showcasing skincare products and solutions is Bioline from Italy, with their
signature line of face, body and sun care products. Mr. Tommaso Corradine from Bioline was
optimistic about market prospects. “The Middle East customer is appreciative of high quality

products and our line of products is ideal to fill this need.”

Medica provides the latest dermatological and aesthetic solutions through its state of the art
products and technologies. Medica services include A to Z concepts, slimming solutions,
trainings and seminars on products and equipment and is looking to expand its presence in the
GCC. “Beautyworld Middle East brings together just the right mix of visitors together and we
expect good results from our participation,” said Sophie-Courtin-Bernardo, Sales & Marketing
Manager, Medica.

Apart from a spectrum of skin care products, Beautyworld Middle East – the premier trade
fair for beauty products, hair, fragrances and wellbeing serving the Middle East, Central Asia
and North Africa – will feature a comprehensive line-up of international brands, innovations,
developments and trends in the industry. The showcase event for the regional beauty industry is
expected to attract buyers, retailers, distributors and beauty industry professionals from around
the wider region.

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