Aims to Position Sharjah as Leading Global Tourist Destination Sharjah-UAE: 6 March, 2012 – Sharjah Media Centre, the communications arm of the government of Sharjah, is participating at ITB Berlin, the world’s leading travel trade show.Scheduled to run from 7-11 March in Berlin, ITB Berlin is a business to business platform that offers an excellent opportunity to network and do business. For retail visitors, it is a wonderful possibility to discover the world within a few hours. In 2011, the event attracted more than 11,000 exhibitors and 180,000 visitors. His Excellency Sheikh Sultan Bin Ahmad Al Qassimi, Chairman of Sharjah Media Corporation, will head Sharjah Media Centre’s delegation to ITB Berlin with a view to positioning Sharjah as a global tourist destination and promoting cultural exchange and stronger communication ties between Berlin and Sharjah. During the show, His Excellency Sheikh Sultan Bin Ahmad will deliver a presentation highlighting Sharjah’s proposition as a tourist destination, its cultural values and the latest developments in the emirate. His Excellency Sheikh Sultan Bin Ahmad Al Qassimi, Chairman of Sharjah Media Corporation, said: “ITB Berlin is a leading international travel event. The show will act as a gateway to the global community allowing Sharjah to showcase its cultural, political, economic, tourist, and social landscape. In addition to exchanging expertise, opinions, and gaining insights on the latest developments in the tourism industry, the event will enable Sharjah Media Centre to engage in dialogue with leading international media organisations and profile Sharjah’s tourism industry and cultural diversity.”Osama Samra, Director, Sharjah Media Centre, said: “Sharjah Media Centre’s participation comes in line with the centre’s objectives to position Sharjah as a leading global tourist destination. During the show we aim to highlight Sharjah’s easy accessibility from around the world and its intrinsic culture that boasts a glorious past and a contemporary outlook to move ahead with times.”As part of its activities at the show, Sharjah Media Centre will also spotlight its membership programme for journalists, institutions and individuals associated with the media sector worldwide. The programme aims to promote the creation of visual, audio-visual and electronic content locally and on an international level. It also opens doors for members to re-energize their commitment to excellence and enrich themselves through the various workshops and programmes offered and stay informed on current industry trends.Sharjah Media Centre has marked its presence at key global exhibitions, trade shows including the World Travel Market 2011 that was hosted in London and the Arabian Travel Market 2011 that took place in Dubai.