Tuesday, July 7, 2009
Ethnix and Era epitomise craftsmanship: Mohanlal
Dubai: The versatile actor and brand ambassador of Malabar Gold Padmasree. Mohanlal paid a visit to the new Malabar Gold showroom in Al Qusais to check out the recent brands introduced by the jeweller.
Mohanlal was greatly impressed with the collection displayed in the new showroom and commented that the new brands, Ethnix and Era, embody the jeweller's promise of harmonizing beauty and quality by epitomizing craftsmanship.
"It's a matter of pride to be the face of a brand that practices what it preaches", added the actor par excellence completing 30 years of mesmerising the moviegoers.
Ethnix and Era, two designer brands from Malabar Gold was unveiled by Padmasree Mohanlal in a function held at Atlantis, Palm Dubai on 24th June.
Ethnix is handcrafted designer jewellery that draws on the ethnic influences from Indias rich cultural heritage. These design influences are given new interpretations in 22 k gold necklaces, ear-rings and bangles.
ERA is a fusion of ageless Indian jewellery styles with modern trends. Exquisitely crafted in 22 K, the ERA jewel pieces are studded with uncut diamonds and precious stones offering a truly resplendent appeal to jewellery lovers.
The new showroom at LuLu Hypermarket in Al Qusais was inaugurated by Padmasree Yusuff Ali M.A., Managing Director of EMKE Group.