New Delhi, July 25, 2012: Riding
high on the success of campaign featuring Salman Khan for the new mass
segment motorcycle - Hayate, Suzuki Motorcycle India Pvt. Ltd (SMIPL)
has gone a step further to strengthen the association between the brand
and the superstar. SMIPL has joined hands with Yash Raj Films for their
upcoming Salman Khan starrer, Ek Tha Tiger to launch a special
promotional campaign - ‘Ek Tha Tiger Ek Hai Hayate’.
‘Ek
Tha Tiger Ek Hai Hayate’ campaign provides Suzuki Hayate buyers a
chance to meet the superstar Salman Khan in person. The six winners
whose names will be selected through an automated, random
computer-generated process will get to meet Salman Khan in Mumbai and
out of these, one lucky winner will get a free Suzuki Hayate Motorcycle.
Ms. Anu Anamika, National Head - Marketing
says, “This campaign is an outcome of the huge response to the brand’s
association with Salman Khan. Tiger Salman Khan offers his fans the
opportunity to associate with his style and flair. The contest provides
Suzuki two wheelers with an opportunity to offer its customers many more
reasons to celebrate”.
A
360-degree Advertising campaign has been launched to promote the
contest. The campaign will spread across all mediums including
Television, Cinema, Radio, and Print. The TVC will also be aired during
Indian Idol Season 6 on Sony (among several other channels and
programmes). The advertising campaign will be supported by special consumer engagement programs.
Ek
Tha Tiger is seen as this year’s most anticipated movie and is expected
to break box office records. With the buzz around the movie building
up, SMIPL is confident that the brand association will get strengthened
with this campaign.
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