Friday, July 27, 2012

Mahindra unveils the ‘All New Verito Sedan’

·         Sports 23 new changes and features

·         Customers’ choice ‘All New Verito Sedan’ starts at a price of Rs. 5.23 lacs (Ex Showroom – Kochi, for BS3 Petrol variant)

July 27, 2012, Kochi: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today unveiled the All New Verito Sedan. The stylish Verito Sedan has undergone a major makeover to become more elegant and contemporary. The all new avatar of Mahindra’s sedan now sports 23 new changes and features with improved ergonomics, redesigned interiors and exteriors and uncompromised safety features.
Speaking on the launch of the all new Verito sedan, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The New Look Verito sedan has been created in line with the Mahindra tradition of giving more value to customers. It enhances value by being more stylish and contemporary, feature packed and with convenient ergonomics. I am sure that the New Look Verito will heighten its appeal not only amongst its core customers but also amongst people looking at options for a more stylish sedan. In fact, the best in class mileage, features, space and comfort combined with the attractive price of the new Verito will make it a truly irresistible value proposition. The Verito, which has always been a sensible buy, is now even more attractive with its enhanced style quotient”.

According to Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., “Our distinctive ‘Verito Man’ campaign is helping us propagate the concept of responsible motoring - something which is the need of the hour on Indian roads.  Last year, the Verito TVC dealt with the menace of unnecessary honking.  With the launch of the ‘New Look Verito’, we have taken the opportunity to create a new television commercial which deals with another commonly seen problem on Indian roads – that of people blocking the road unnecessarily - and which is dealt with in a very sensible manner by the ‘Verito Man’”.

The New Look Verito sedan now boasts of sophisticated curves, masculine body lines and bold cuts. Its chrome accents and dynamic new lights ensure that the all new Verito stands out in a crowd. The all new Verito’s external and internal features have been chiseled to meet the increasing customer demand and aspiration for a stylish sedan. This has clearly taken the sedan to the next level in terms of style, premiumness, convenience and comfort.

While the new look Verito sedan, with 23 changes and new features, is a lot more aesthetically appealing and ergonomic to use, its core strengths, such as the efficient Renault 1.5 LDCi diesel engine and Renault 1.4 L MPFi petrol engine, best in category body width and 510 litres of boot space, still remain intact.  The  all new Verito, available in 2 variants in petrol (G2 and G4) and 3 variants in Diesel (D2, D4 and D6) starts at an attractive price of Rs 5.23 lacs (ex-showroom Kochi for Petrol, BS3) & Rs. 6.07 lacs (ex showroom Kochi, for Diesel, BS3). It is also available in a wide range of 8 attractive colour options – Diamond White, Fiery Black, Toreador Red, Java Brown, Mist Silver, Rocky Beige, Twilight Blue and the all new Dolphin Grey.

About the New Look Verito
Verito which is derived from the Latin word ‘Veritas’ means truth and goes with the overall image of an honest, sensible and dependable car. Packed with class leading space, comfort, style, proven technology, safety features and a low running and maintenance cost, the Verito scores highly over its nearest competitors. The redesigned New Verito has undergone a complete makeover.

New Style and Design

Continuing with the Mahindra tradition, the New Look Verito has been created based on customer insights & feedback. New styling changes span across all its variants. Key exterior styling changes include:

o   Completely new front fascia
o   Striking new front grill with chrome plating
o   Sculpted new boot lid & clear lens tail lamps
o   New eyebrow headlights & stylish new fog lamps
o   New front & rear bumper
o   Classy new alloy wheels
o   Stylish roof rails and blackened pillars
o   Stylish side claddings
o   Chrome rear applique
v  The smart new exterior of the New Look Verito is complemented by the stylish, comfortable and ergonomically redesigned interiors. The New Look Verito also boasts of premium new interiors featuring:
o   New dashboard lending a contemporary refined 2 tone theme to the entire cabin
o   2 DIN music system with CD / MP3 / USB / Aux-in / Tuner
o   Convenient door mounted power window switches
o   Redesigned Grab handles
o   Electric ORVM control
o   Variometric AC with ergonomic controls
o   Elegant new upholstery
o   Widest rear seat with three head restraints
o   Spacious 510 litres of boot space- one of the largest
o   Broadest car in its segment, offering unmatched cabin space.
o   Spacious seating capacity

Engine Efficiency & Driving Convenience

The practicality of the Verito holds true for its on road performance too. Be it the responsive power steering, high ground clearance and modern suspension, all these keep the drive quality high. The New Verito is powered by the same renowned Renault drive train with the option of a 1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine. Equipped with this, the Verito offers an amazing 21.03 KMPL fuel efficiency (diesel mileage as per ARAI). These engine options add distinct dimensions to the drivability, efficiency and performance of the Verito. In addition, for more convenience, the wiper movement has been corrected and the bonnet opening lever has been provided on the driver’s side.

Advanced Technology & safety features

Packed with advanced technology, uncompromised safety features and class leading space & comfort, the New Look Verito scores highly over its nearest competitors. The list of features & technologies used in stylish New Look Verito across different variants is an impressive one –

  • The convenient Driver Information System which gives live information about the car’s performance.
  • Anti lock braking system with EBD
  • Anti –theft engine immobiliser
  • Driver Airbags
  • Side impact beams

No comments: