Targets 15% market share in the state and the turnover of 150 crores
Cochin, July 20th, 2012: Panasonic, the global leader in innovation and technology, has today announced a special offer to add to the celebrations for its customers in Kerala during the most important and biggest celebration of the state – the harvest festival of Onam!
As part of the joyful bonanza, Panasonic has rolled out a scratch card offer on purchase of Panasonic product. Valid from 20th July to 9th September 2012, this offer is applicable on a range of Panasonic VIERA televisions, Lumix, Air-conditioners, and Refrigerators, Washing machines, home theatre systems and microwave ovens. On every purchase, customers will receive a scratch card which could make them win upto Rs. 1 lac.Gracing the occasion, Mr. Manish Sharma, Managing Director, Consumer Product Division Panasonic India said, "Around this most auspicious festival of Kerala- Onam, we feel privileged to announce the special, “Onam Cash Carnival 2012” which provide an excellent deal to our customers to celebrate Onam. Each year we strive to bring exciting offers for our customers keeping in mind their needs. We at Panasonic believe in 100 percent customer satisfaction, and with such festive offers we want our customers to experience the new range of products which are recently launched in the market. This festive season we are aiming at capturing 15 percent market share in Kerala and a turnover of Rs.150 crores”.
Further expressing his gratitude, Mr. Manoj N G, Regional Manager, Karnataka & Kerala, Consumer Electronic Division Sales, Panasonic India said, “After a successful festive offer campaign last year, this year again we are delighted to bring back the Onam Cash Carnival 2012 for our customers. With the cheers of festivity around the corner we want our customers to make the most valuable purchase this season and at the same time get them rewarded for their loyalty. We have also introduced our new range of smart VIERA televisions, all new 26 models with LED, LCD line-up models extending from 22 inch LCD TV to 65 inch plasma which comes with smart features and in built applications”.Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.The Panasonic ‘eco ideas’ annual report at (http://panasonic.net/eco/) shares data on the group’s initiatives in this direction.