UAE consumers outspend regional counterparts. Research indicates continuing
positive market outlook as kids prove hard to resist
The toy industry in the region mirrors the growth trend exhibited worldwide. The UAE market is
particularly exciting for toy manufacturers, retailers and suppliers as the average consumer spends
approximately US $30 per head more than their counterparts in the region.
Playworld Middle East, which will run from March 7 to 9 at the Dubai International Convention and
Exhibition Centre is all about; the world of kids – toys, games and children’s lifestyle.
The region, with its high spending power and demand for the latest developments in the field is
of great interest for toy manufacturers and designers. Playworld Middle East is set to tap into this
latent demand by providing a comprehensive platform for manufacturers, suppliers, designers,
distributors, retailers etc. to meet under one roof.
Consumer spending on toys are on the increase in both Europe and the US, showing little sign of
being affected by any downturn. According to industry research, sales of traditional toys were up
by almost 5% in some cases. According to market figures, the global market for toys and games is
expected to be worth a whopping US $122.2 billion by 2012.
“Parents do not compromise on their children’s development,” said Ahmed Pauwels, Chief
Executive Officer of Epoc Messe Frankfurt GmbH, organisers of the region’s foremost trade
event for the toy industry – Playworld Middle East. “This trend is not restricted to parents alone,
indeed anyone who interacts with children find it extremely hard to resist treating them, be they
grandparents, uncles, aunts or even other relatives and friends. This is one of the driving factors
behind the continued growth of the toy industry,” Pauwels added.
Ms Monica Kubik, Senior Show Manager, Playworld Middle East, said: “Playworld Middle East
will be the ideal stage for toy manufacturers and suppliers to come together under one roof. The
exhibition aims to introduce new products to the market which have not previously been available