Tuesday, November 30, 2010

Avaya Enables Channel Partners to Deliver Innovative Real-time

Dubai UAE – Avaya, a global leader in business communications systems, software and

services, today announced new skills, certifications and support systems to help Avaya Connect

Channel Partners in the Emerging Markets region provide innovative, real-time business

communications and collaboration solutions to their customers. Avaya Connect Channel

Partners will have access to new technology certifications, business management, increased

marketing funds and a global Partner HelpDesk to help evolve both their customers business as

well as their own. Partners serving the SME sector will particularly benefit from this increased

support structure and will now be able to gain their SME certification with greater ease.

The announcement was made as more than 400 Avaya channel partners from the across

Avaya’s Emerging Markets region gathered in Dubai, UAE, for its 2011 Partner Conference that

runs from November 30 to December 1.

“The innovations Avaya is now bringing to market allow our Avaya Connect Channel Partners in

the Emerging Markets to change the conversation,” said Jeremy Butt, vice-president, Worldwide

Channels, Avaya. “Our partners can have a strategic impact helping enterprises reinvigorate

their business by using open, standards-based real-time communications and collaboration

applications. Avaya is equipping channel partners with the technology, skills, certifications and

support to enable their success in this industry.”

The announcement follows a series of technology innovations announced by Avaya through

2010 that included advancements in unified communications and collaboration, contact

centre and data networking for businesses from small to very large. Most recently, Avaya

announced a new portfolio of video-enabled collaboration solutions highlighted by the Avaya

FlareTM Experience, the industry’s first next-generation user experience that delivers unique

collaboration capabilities across video, voice and text.

The recently launched Avaya Connect Partner HelpDesk provides a single point of contact for

channel partners who have questions about Avaya’s partner programmes, tools and services.

Available in 10 languages, this new resource offers truly global assistance to channel partners

to make it easier for partners to do business with Avaya, regardless of their level, geography,

or portfolio sold. The new training and certifications will be available over the next two quarters.

The Avaya Connect Partner HelpDesk is available now.

Avaya is offering access to courses leading to a Professional Diploma in Marketing Business

Services and Solutions provided by ITSMA and the Chartered Institute of Marketing to help

channel partners build business skills. The curriculum will help channel partners understand

what they need to do within their own business to create and deliver business services and

solutions and how to win, grow and defend key customer accounts.

The new and expanded technology training, designations and skills reflect Avaya’s expanded

portfolio into Data and Video Solutions and include Video or Data Authorisations, Video or Data

Expert, Avaya Certified Solutions Architect , and Avaya Connect Video Solutions certification.

“Vendors with clear and strong certification programmes enable partners to develop

comprehensive skill-sets and build and grow their business,” states Chris Ilg, director,

Infrastructure Channels and Alliances, IDC. “As enterprises look for innovative collaboration

solutions to fuel innovation in their business, partners with the latest capabilities are best

positioned to meet the needs of customers today.”

About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified

communications, contact centers, data solutions, and related services directly and through

its channel partners to leading businesses and organisations around the world. Enterprises

of all sizes depend on Avaya for state-of-the-art communications that improve efficiency,

collaboration, customer service and competitiveness. For more information please visit



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