Tuesday, November 30, 2010

Avaya Enables Channel Partners to Deliver Innovative Real-time

Dubai UAE – Avaya, a global leader in business communications systems, software and



services, today announced new skills, certifications and support systems to help Avaya Connect



Channel Partners in the Emerging Markets region provide innovative, real-time business



communications and collaboration solutions to their customers. Avaya Connect Channel



Partners will have access to new technology certifications, business management, increased



marketing funds and a global Partner HelpDesk to help evolve both their customers business as



well as their own. Partners serving the SME sector will particularly benefit from this increased



support structure and will now be able to gain their SME certification with greater ease.



The announcement was made as more than 400 Avaya channel partners from the across



Avaya’s Emerging Markets region gathered in Dubai, UAE, for its 2011 Partner Conference that



runs from November 30 to December 1.



“The innovations Avaya is now bringing to market allow our Avaya Connect Channel Partners in



the Emerging Markets to change the conversation,” said Jeremy Butt, vice-president, Worldwide



Channels, Avaya. “Our partners can have a strategic impact helping enterprises reinvigorate



their business by using open, standards-based real-time communications and collaboration



applications. Avaya is equipping channel partners with the technology, skills, certifications and



support to enable their success in this industry.”



The announcement follows a series of technology innovations announced by Avaya through



2010 that included advancements in unified communications and collaboration, contact



centre and data networking for businesses from small to very large. Most recently, Avaya



announced a new portfolio of video-enabled collaboration solutions highlighted by the Avaya



FlareTM Experience, the industry’s first next-generation user experience that delivers unique



collaboration capabilities across video, voice and text.



The recently launched Avaya Connect Partner HelpDesk provides a single point of contact for



channel partners who have questions about Avaya’s partner programmes, tools and services.



Available in 10 languages, this new resource offers truly global assistance to channel partners



to make it easier for partners to do business with Avaya, regardless of their level, geography,



or portfolio sold. The new training and certifications will be available over the next two quarters.



The Avaya Connect Partner HelpDesk is available now.



Avaya is offering access to courses leading to a Professional Diploma in Marketing Business



Services and Solutions provided by ITSMA and the Chartered Institute of Marketing to help



channel partners build business skills. The curriculum will help channel partners understand



what they need to do within their own business to create and deliver business services and



solutions and how to win, grow and defend key customer accounts.



The new and expanded technology training, designations and skills reflect Avaya’s expanded



portfolio into Data and Video Solutions and include Video or Data Authorisations, Video or Data



Expert, Avaya Certified Solutions Architect , and Avaya Connect Video Solutions certification.



“Vendors with clear and strong certification programmes enable partners to develop



comprehensive skill-sets and build and grow their business,” states Chris Ilg, director,



Infrastructure Channels and Alliances, IDC. “As enterprises look for innovative collaboration



solutions to fuel innovation in their business, partners with the latest capabilities are best



positioned to meet the needs of customers today.”



About Avaya



Avaya is a global leader in enterprise communications systems. The company provides unified



communications, contact centers, data solutions, and related services directly and through



its channel partners to leading businesses and organisations around the world. Enterprises



of all sizes depend on Avaya for state-of-the-art communications that improve efficiency,



collaboration, customer service and competitiveness. For more information please visit



www.avaya.com.

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