Monday, November 29, 2010


Ever since 1919, Milus has stood for outstanding Swiss watchmaking art combined with mechanical finesse, exclusivity and a brilliant interaction of unique language of form and the most precious materials. Milus’ philosophy is based on combining movement and changeability in its outstanding timepieces and jewellery items. True to this principle, Milus’ exquisite novelty TIRION Répétition Minutes TriRetrograde is now available in the Middle East.

Through the combination of minute repetition and tri-retrograde function, Milus on the one hand underlines its watchmaking expertise and, at the same time, also the high art of developing a watch with an aesthetic and lasting language of form within its own company. After two years of intensive development, the traditional Biel company is launching this prestige watch as a limited edition of 50 pieces with own calibre. An extraordinary milestone in the corporate history of the Swiss watch brand.

Even today, minute repetition remains one of the major technical challenges in the art of watchmaking. Whilst this fine-sounding complication provided a useful function prior to the introduction of the electric light, today it enthuses experts and watch lovers through its unique complexity. Designed to indicate the time during the dark night-time hours, the minute repetition can, on demand, announce the hours, quarter-hours and minutes with a harmonious sound within the tiny dimensions of a wristwatch. Pureness of tone and fullness of sound are the challenges faced by the experts. Every minute repetition achieved is therefore presented as a masterpiece that is held in high esteem by watch connoisseurs thanks to the craftsman’s skills and precise attention to detail during manufacture. Long years of experience in the watchmaking art of minute repetition and a trained ear are indispensable for the production of this artefact.

For Milus, the launch of the TIRION Répétition Minutes TriRetrograde represents a significant step. With the complication minute repetition, combined with the fascinating play of the tri-retrograde seconds display that is characteristic of Milus, the company has achieved a high-precision and very ambitious timepiece in line with its philosophy and with an especially "highly personal" mark. Over 400 individual parts of the clockwork movement are put together in excess of more than 140 hours of meticulous work by watchmakers of the highest reputation. Each component is decorated by hand and is tested repeatedly beforehand in terms of form and composition in order to optimise the sound quality and the functional precision of the watch. It is important to find the right balance between the lowest possible volume of the ticking minutes and as recognisable a sound as possible of the minute repetition. The aim is to create an unforgettable sound, a highly personal acoustic signature which reflects the extraordinary language of form of the watches from this traditional company.

Swiss-made watches have been the distinctive trademark of Milus since its foundation in 1919. Each Milus creation is based on technical perfection and aesthetic concerns, serving the function and giving time another dimension.

Milus remains true to the brand hallmark: perfect attention to detail and an exceptional and highly personal commitment in every area. The collection unites the history of the brand with unique designs, distinctive forms and a playful spirit. Milus is not simply measuring the time – Milus is translating the time measuring into a playful experience by combining movement and changeability with its watchmaking expertise. MILUS – A PLAYFUL SPIRIT OF TIME

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