Tuesday, February 3, 2009


Dubai, February 3, 2009 – InterContinental Hotels Group (IHG) has launched a brand new service, Personal Hotelier, across the Crowne Plaza estate throughout Middle East and Africa. Guests staying in Club rooms or on the Crowne Club floor can now enjoy the undivided attention of a hotelier dedicated to catering to their every need.

Crowne Plaza Personal Hotelier is an initiative that provides guests one point of contact, one face, one name and one telephone number to call prior to and during their stay at the hotel. This exclusive service is designed to alleviate the stress of corporate travel, allowing the guest more time and space to think, resulting in making their business trips more efficient and effective.

Commenting on the launch, Haitham Mattar, Director of Marketing Middle East and Africa, said, “Most of our guests are frequent business travellers. While they tend to enjoy travel, it can be exhausting and hectic so we decided to introduce a service to help them get the most of their time with us. “

From the moment a booking for a Club room is made, a member of the Personal Hotelier team will be assigned to the guest, contact them to introduce themselves and then offer them any assistance if required. A personal hotelier can help guests with everything for business needs, such as updating a presentation, printing documents, making reservations at a restaurant or spa and even personal shopping.

The pilot program, conducted at Crowne Plaza Dubai Festival City, received an overwhelmingly good response. Results from a survey* conducted amongst guests who participated in the program demonstrated that 95 per cent rated the service excellent with regards to its efficiency and usefulness.

The Personal Hotelier service is available to guest who book Club rooms or on the Crowne Club Floor at all Crowne Plaza properties across Middle East and Africa.

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