Barley will be responsible for all aspects of Juniper’s marketing activity across the region, including strategy, planning, segmentation, product marketing, market insights and business analysis, lead generation and sales enablement. Reporting to Juniper’s chief marketing officer Lauren Flaherty, Barley will lead the company’s regional marketing team, represent EMEA at a global level, and also act as a key member of the EMEA management team.
“Nick brings us 27 years’ impressive experience of sharp-end marketing in software, hardware and networking,” said Lauren Flaherty, executive vice president and chief marketing officer for Juniper Networks. “He has strong business-to-business and business-to-consumer knowledge and a record of developing and executing complex marketing strategies with blue chip organizations, which will be invaluable to Juniper as we embark on the next chapter of our evolution.”
“Juniper’s story is compelling: the evolution from an engineering-led company focused exclusively on service providers into a leader in high-performance networking for enterprises and mission-critical verticals alongside continued growth in the service provider market,” said Barley. “Following the company’s “new network” initiative and rebranding last October, I am joining Juniper at a really exciting time – its marketing pedigree is now at the forefront of the story.”