Wednesday, April 8, 2009
DTCM DISCUSS NEW MARKETING INITIATIVES WITH HOTEL AND HOTEL APARTMENT GROUP
The Dubai Department of Tourism and Commerce Marketing (DTCM) organized a meeting, under the chairmanship of Director General Mr. Khalid A bin Sulayem, with the members of the Hotel and Hotel Apartment Group to discuss its new initiatives to give a big push to promotional and marketing of Dubai as a leisure and business tourism hub.
The meeting was briefed about a raft of initiatives and programmes that DTCM has planned to conduct during the summer months and the Holy Month of Ramadan, as part of the measures to boost hotel occupancies and increase number of visitors to the emirate during the current year.
Mr. bin Sulayem informed the group members about the steps that DTCM has taken to encourage tourism industry players take up enlarged role in the efforts underway to create awareness about the destination.
Mr. Aly El Zayat, Director of DTCM’s Representative Office in Saudi Arabia, briefed the meeting about the Dubai promotion in Saudi Arabia. The promotion will run through the summer months until the Eid Al Fitr. Under the programme, visitors get one extra night stay for every two night’s hotel booking in addition to airport transfers, two children per room and second room at 50 per cent. DTCM has published 60,000 booklets for the promotion and promotion is bookable only through travel agents.
The group members were informed about the progress and outcome of the ‘Keep discovering Dubai’ programme that DTCM launched last month in cooperation with the Emirates Airlines and select DMCs and hotels. Under the three-month-long campaign, about 2000 tour operators, MICE agents and media representatives from more than 60 countries will be taking up familiarization tours of Dubai.
The meeting, held at Shangri-La Hotel on Tuesday, was attended by Mr. Eyad Ali Abdul Rahman, DTCM Executive Director Media Relations Division and Acting Director Business Development, Mr. Khalid bin Touq, DTCM Executive Director Licensing and Classification Division, and Mr. Hamad bin Mejren, DTCM Executive Director Business Tourism.