Sunday, April 19, 2009


Doha, 19 April 2009 – Alfardan Sports Motors Company, member of Alfardan Group and the exclusive Ferrari and Maserati importer in Qatar, recently inaugurated the new Ferrari and Maserati landmark showroom in Qatar's multi-billion dollars manmade island, The Pearl.

On this occasion which witnessed the presence of senior representatives of Ferrari and Maserati, some of the most prominent figures in Qatar, HE Andrea Ferrari, the Italian Ambassador in Qatar, Alfardan Sports Motors Company management team and members of the media, Mr. Omar Alfardan, President and CEO of Alfardan Group said: "In light of the current financial crisis, the future of the automotive business looks gloomier by the day; expansion plans are being considered with scepticism and investments are shrinking. This is actually the time for the survival of the fittest - of businesses whose tactical blueprints have always been based on sound economic forecasts and with solid and proven growth fundamentals. That's what differentiates us at Alfardan Sports Motors Company; today's milestone is one of many which we are planning for 2009 and is an unquestionable testament to the strength of our brands, our operations and our teams.”

Spanning 720 square meters of ultra-luxurious, world-class space and with an exceeding investment of USD 2 million, Alfardan Sports Motors Company's new showroom, with its dedicated Ferrari and Maserati cars configuration services, takes the automotive experience to unparalleled levels upholding the illustrious image of the company and its brand names in Qatar.

A line of the rarest and the most striking of the Ferrari and Maserati models will be showcased with a sales team ready to introduce connoisseurs, customers and enthusiasts to the best in the glamorous world of super-sports inventions.

Qatar's first Ferrari and Maserati Licensed Boutiques will feature an elegant gamut of unique branded accessories and lifestyle items poised to epitomize one's ultimate and personalized feel of both icons. These prestigious outlets are designed in accordance with the international standards of every Ferrari and Maserati shop around the globe.

In 2008, Alfardan Sports Motors Company launched the Ferrari California and the latest Maserati Quattroporte S in addition to the limited-edition Maserati Collezione Cento. In 2007, the company achieved the highest sales per capita rate of Ferrari cars worldwide with a local growth multiplied by four times for Ferrari and by seven for Maserati since the inception of the business in Qatar. This outstanding accomplishment is the result of Alfardan Sports Motors Company’s solid operations and performance in addition to Ferrari and Maserati’s cutting-edge technology and powerful machines. The same year witnessed the debut of Maserati GranTurismo and its upgrade GranTurismo S drawing great public reviews and immense interest. Alfardan Sports Motors Company also bagged the title of the Sprint Ferrari Importer of the Year for 2006 and celebrated the 60th global anniversary of Ferrari with a memorable line-up of the brand's models touring Doha.

The company is mapping new growth prospects for the year 2009 with plans to further its sustained investment in the market by enhancing it sales and after-sales services to its customers through the commitment to innovation in line with the company’s vision to become the leading automotive business in the region.

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