New Audi A7 arrives in the UAE

Abu Dhabi/Dubai, March 21, 2011 – Ali & Sons Co LLC and Al Nabooda Automobiles, the authorized dealers of Audi in the UAE, announce the official launch of the new Audi A7 to the Emirates. Customers have the possibility of viewing Audi’s latest model on a specially designed exhibition area at Dubai Mall and Marina Mall in Abu Dhabi.

The new Audi A7 is a five-door luxury-class coupe with a unique combination of prestige, sportiness and functionality which blends together the benefits of a saloon, a coupe and a station wagon. On the interior Audi again gives proof of its leading role in automotive design. Even the tiniest details and the use of high-grade new materials document the craftsmanship level of care with which Audi builds its cars. The long rear hatch opens high to reveal a luggage compartment that is very easy to load and offers excellent functionality at 535-liter capacity.

The A7 offers a new level of technical intelligence with logical, self-explanatory ergonomics. The optimized MMI operating system with navigation plus and touchpad input comes standard. Among the optional equipment is the adaptive cruise control with stop & go function, that combined with the Audi pre sense safety system can reduce the severity of accidents and their consequences,  the new head-up display, Audi active lane assist and the new park assist system, which relieves the driver of the chore of steering when parallel parking.

The settings of the new Audi A7 have been specially developed for the Middle East, particularly with regards to the climate conditions. The extensive standard equipment includes the four-zone automatic air conditioning, electrically adjustable front seats with memory function for driver seat, a multifunction leather steering wheel with shift paddles, DVD changer and Bluetooth mobile phone interface, heat insulated windows and a sunscreen for the rear window,  glass sunroof, electric boot lid and key-less go, 18 inch alloy wheels, the parking system plus with rearview camera as well as Audi pre sense basic and a 5 years service package.

Audi offers the A7 with a 300 hp 3.0 TFSI engine an S tronic transmission and the latest generation quattro permanent all-wheel drive system as a standard. Its efficiency sets new standards in the vehicle class and features a recuperation system and thermal management as a standard.

 

Jeff Mannering, Managing Director of Audi Middle East, commented on the importance of the new model “The Audi A7 is a completely new concept. It is not only a design icon, but sets a high standard for performance and handling as well. We expect the A7 to contribute well to C segment sales in the UAE.”

The new Audi A7 is available as of now starting from AED 263,000.

Long Version

Design

Audi is once again breaking new ground in design with the A7, whose lines convey aesthetic athleticism and elegance on a grand scale. The five-door coupe measures 4.97 meters in length and 1.91 meters in width, but only 1.42 meters in height. Its long engine hood, the sportily flowing C-pillars and the sharply dropping rear create a dynamic overall impression.

The A7 is an Audi in new top form. Its low, dynamically drawn roofline lends it the character of a coupe. The design presents the aesthetics of modern technology in every detail – in the sharp, precise stroke of the lines, for instance, or in the athletically taut surfaces. Up front, optional LED headlights accentuate the distinctive expression. They use light-emitting diodes to provide all functions and consume little energy. LED tail lights are standard.

The sinewy sportiness of the exterior carries over into the interior of the A7, where Audi again gives proof of its leading role in automotive design. The salient element is the “wrap-around” – a horizontal line encircling the driver and the front-seat passenger.

The arc extends from the driver’s side across the instrument panel to the passenger’s door. The instrument panel has a wave-shaped application strip and generates significant tension.

In the interior, even the tiniest details document the care with which Audi builds its cars. The quality of the workmanship is on a craftsman’s level. High-grade new materials such as layered wood veneers are a treat for the senses, and an optional ambient lighting system adds highlights to the interior. The front seats are available with optional ventilation and massage functions.

The five-door coupe from Audi combines supreme long-distance comfort with a sporty character. The interior noise level is very low even at high speeds, with the engine providing subtle acoustic feedback as their power unfolds. Behind the excellent acoustics are new structural design methods, the bundled use of high-end materials such as microfiber fleeces, and the systematic conceptual design of multifunction parts, such as acoustically active wheel well shells and underbody panels.

Cultivated atmosphere: excellent body characteristics

The cultivated atmosphere is due in part to the excellent vibrational comfort. This is the result of painstakingly tuning all components, systematic hydraulic damping in the axle and drivetrain bearings, and the extremely stiff body. Comprised primarily of aluminum and high-tech steels, it is exceptionally lightweight and very safe. The long rear hatch opens high to reveal a luggage compartment that is very easy to load and offers excellent functionality. Its ample standard 535-liter capacity swells to 1,390 liters with the rear seat rests folded down.

The A7 offers a new level of technical intelligence with logical, self-explanatory ergonomics. The optimized MMI operating system comes standard; among the optional equipment is a new head-up display that projects the most important information on the windshield. The MMI touch operating system combines a hard drive navigation system with the groundbreaking convenience of touchpad input. The driver can use the touchpad to perform numerous functions conveniently and intuitively, such as using his or her finger to write the letters of the destination or the digits of the telephone number.

Part of the fine range of hi-fi choices are the Bose sound system and the Advanced Sound System from Bang & Olufsen, which features 1,300 watts of power and 15 speakers.

The adaptive cruise control with stop & go function recognizes complex scenarios and combined with the Audi pre sense safety system can reduce the severity of accidents and their consequences. The Audi active lane assist, which will be available later on, helps the driver to keep the A7 firmly on course, and the new park assist system relieves the driver of the chore of steering when parallel parking.

Cultivated power: the V6 engine

Audi offers the A7 with a 300 hp 3.0 TFSI engine. Its efficiency sets new standards in the vehicle class and features a recuperation system and thermal management as a standard.

The sporty seven-speed S tronic sends engine power to all four wheels. The quattro permanent all-wheel drive system is state of the art. Featuring a crown-gear center differential and torque vectoring, it is particularly flexible and dynamic. The optional sport differential actively distributes the power between the rear wheels.

The chassis, too, combines sporty precision with luxurious comfort. The Audi

A7 rolls on large wheels measuring from 18 to 20 inches in diameter. Its links are made of aluminum; the newly developed power steering features a highly efficient electromechanical drive. The Audi drive select dynamics system is standard and can be supplemented by the optional adaptive air suspension with controlled damping. The dynamic steering system, which varies its steering ratio according to the speed being driven, will follow somewhat later.