First Teradata Conference in the Middle East held in Dubai on March 14

Conference explored how companies can do more with their data; Key customers demonstrated the business-critical impact of data warehousing and analytics

DUBAI, United Arab Emirates – On March 14, 2011, Teradata Corporation (NYSE: TDC), the world’s largest company focused on data warehousing and integrated marketing management, held its first Teradata Conference tailored to the Middle East. “Competing on Information” was held at the Emirates Towers Hotel and covered a range of business and IT topics surrounding data warehousing and the use of data analytics to improve business performance.

The overarching theme of the event was that companies in the region can drive better business strategy and draw further competitive advantages by doing more with their data. “Organisations collect and accumulate more information about their business than ever before, but it’s how they interpret and use it for intelligent decision making that gives them a clear business advantage” stated Jonathan Klaus, General Manager, Middle East and Africa. Moving forward, “the capability to manage and draw business value from this big data will become mission-critical for companies”

The agenda at “Competing on Information” included presentations from Teradata senior management and customers. Stephen Brobst, Chief Technology Officer of Teradata spoke on “Best Practices in Enterprise Information Management”. Leading Teradata customers from the telecommunications and banking industry, including Etisalat, PAK Telecommunications, National Bank of Abu Dhabi, Barclays Bank and the Royal Bank of Canada, shared their data warehousing and business intelligence practices and illustrated how these practices drive their success, particularly with regards to customer service and quality management.

How to “do more with your data” will also be the focus of the16th annual Teradata Universe Conference at the Catalonia Palace of Congresses in Barcelona next month. (http://www.teradatemea.com).  Teradata universe is the largest European conference focused exclusively on data warehousing and data analytics.

About Teradata

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, data warehouse appliances, and enterprise analytics. For more information, visit teradata.com.