Al Ahli Holding Group signs landmark equipment deals with Big Five manufacturers at IHRSA to supply Gold’s Gym fitness centers

23 March 2011

Dubai, UAE - Al Ahli Holding Groups Chief Executive officer, Mr. Mohammed Khammas flew to San Francisco CA from his Emirates headquarters last week, to attend the International Health, Racquet & Sports club Association (IHRSA) convention in support of the show and of his multiple signing’s of exclusive commercial fitness equipment deals with the big five manufacturers.

Top executives of Life Fitness, Matrix, Star Trac, Precor and Cybex were all in attendance to meet and greet Mr. Khammas separately and to celebrate the unique and groundbreaking business relationship he has established amongst the worlds leading fitness manufacturers. In negotiations for nearly a year, the concluding agreements are in clear support of the Big five’s endorsement of the Al
Ahli growth in the industry and the aggressive nature of filing the need in the Pan Arabian and African market space.

These groundbreaking agreements expand with Al Ahli’s growing market presence in the fitness space via Gold’s Gym as it relates to their growth. Agreements are bound to direct sales within AAHG fitness properties in an expansive potential 106 countries. A ringing endorsement of the strength of Al Ahli as it pushes into new markets.

Al Ahli Holding Group, a multi-national company and a leader in the lifestyle and fitness arena in Pan Arabia, is on the move with the opening of three Gold’s Gym facilities in the next three to eleven months with many more to follow. With last years signing of Gold’s Gym’s largest master franchise deal slated for 26 gyms in major Arabian Peninsula markets and with further expansion to include the potential for an additional 62 gyms totaling 92 facilities over the next ten years, AAHG has risen to become the most serious player on the Pan Arabian and regional scene in fitness. This aggressive strategy makes them the largest single buyer of the world’s best fitness equipment brands. The strategy for the affiliations and relationships with the world’s best manufacturers was spawned by the quest for providing the best fitness experience with the best technology at the best price to both the AAHG/Gold’s Gym user client and the sub franchisee development partner.

 

AAHG continuously listens to the market and to their customer base; Mr. Khammas stated, “Our strive in providing excellence in the fitness space is driven by complete satisfaction and results for our clients. We allow our client base to continuously rate the products of the big five manufacturers and they decide the ranking and the direction of our purchases. What better place to announce this exciting set of partnerships then the world’s greatest fitness forum; IHRSA’s 30^th anniversary show.” Mr. Khammas went on to say that Al Ahli’s fitness expansion plans include large and exciting developments in Latin America.

 

About Al Ahli holding Group:

From its ground breaking to the present day, the Al Ahli Group (http://alahliholdinggroup.com), expanded rapidly throughout its 43 years of operation to be one of the region’s most dynamic, innovative and multi-disciplined business entities. The Al Ahli Group has been instrumental in steering the cement industry throughout the region to unprecedented levels of production and sales. Other industries and services that the Al Ahli Group is involved in range from the largest plastic film manufacturing factory in the region, to printing and publishing, to an extensive transportation division, turn key construction, engineering products, factories, real estate and mix-used development in their US $1 Billion Dubai Outlet City Project (http://www.dubaioutletmall.com). Al Ahli was the first Pan Arabian company to attract and sign major intellectual property brands such as Marvel Entertainment and Nickelodeon. Al Ahli played important roles behind the scenes in securing other global brands as well for important strategic allies in the region.

 

Although Al Ahli Group is based in the U.A.E., representative offices are also operating throughout the Pan Arabian world, with a strong presence in Africa, China, Taiwan, Hong Kong, India, Pakistan, Europe, Latin & South America, South Korea and the USA. The Al Ahli Group remains a family owned business that values, quality, integrity and business ethics. With eight thousand employee partners strong, all the divisions of these diverse business entities are managed by the group directly and are controlled by its Chairman Mr. Nasser Ali Khammas and the Chief Executive Officer, Mr. Mohamed Khammas.

About IHRSA   

The International Health, Racquet & Sports club Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, racquet and sports clubs and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and fitness promotion. IHRSA and the health club industry have convened in San Francisco, California March 16-19 for IHRSA's 30thAnniversary International Convention & Trade Show.