- The joint venture International Sleep Solutions Pvt Ltd (ISSPL) will manufacture 6000-spring mattresses a month.
- ISSPL’s new factory located in Kerala will commence production by May 2013
- ISSPL aspires to do a business worth Rs.100-crore in the first year.
- ISSPL will get its second plant by 2014-15 and it would be located in Tamil Nadu.
- It’s in the process of exploring the Middle East and South African markets for its spring mattresses.
Kochi, 31st
January 2013: In pursuit
of its global expansion plans, Eastern Mattresses Pvt Ltd (EMPL), which owns
the popular SUNIDRA BRAND mattresses, on Wednesday, announced the formation of
a joint venture, namely, International Sleep Solutions Pvt Ltd (ISSPL), in a
strategic business partnership with Bam Furn Holdings, South Africa (BFH).
“ISSPL will invest about Rs.10-crore to set
up the new state-of-the-art factory. The plant will produce 6000 spring
mattresses a month. And, ISSPL’s target is to do a business worth Rs.100-crore
in a year’s time”, Eastern Group chairman Navas Meeran disclosed.
ISSPL will manufacture and market superior
quality spring mattresses across the country and abroad. ISSPL, according to
Navas, will have an exclusive spring mattresses manufacturing facility located
at Thodupuzha in Kerala.
He said, BFH, besides making investment in
the newly formed venture, will also offer cutting-edge technology and its
undisputed marketing acumen thus creating a global cushion for the spring
mattresses manufactured by ISSPL.
The spring mattresses would be marketed
across the country and abroad under the brand name ‘SUNIDRA.’ To start with,
ISSPL will explore the Middle East and South African markets for exporting its
spring mattresses, said Eastern Group Rubber Division General Manager
(Operations), S.Rajesh.
ISSPL will commence the manufacture of spring
mattresses in the first quarter of 2013-14. “The setting up of the factory is
in the final stages. So, we should be able to roll out the new product by May
this year”, Rajesh said.
ISSPL is also negotiating rights with one of America’s
oldest bedding company to manufacture their premium range of bedding products
for the niche segment of India.
ISSPL will also have its second plant in
place during 2014-15. “We’ve already firmed up our plans on this score.
The second plant will come up in Tamil Nadu”, Navas revealed, releasing the new
logo of Brand Sunidra.
BFH subsidiary, Simmons South Africa Pty Ltd
is a licensed partner of Simmons – world’s leading mattress manufacturer with a
staggering 64 per cent growth in market share since 1986. SSAP holds
uncompromising quality and absolute customer satisfaction in high esteem.
“BFH and EMPL believe in offering highest
quality products to the absolute satisfaction of their customers. It’s this
common business philosophy that makes us natural partners”, explained BFH C.E.O
and Managing director Iqbal Bam. According to him, the idea is to offer
the most comfortable sleeping apparatuses to the customers based on continuous
research and innovation.
About BFH:
Bam Furn Holdings is a diversified group head
quarter in Stanger, South Africa. Its subsidiaries are the leading
manufacturers and retailers of Mattresses and Furniture in Southern Africa
under license from Simmons USA and Eclipse USA.
·
Simmons SA
Pty Ltd
·
Eclipse
Bedding Pty Ltd
·
Majestic
Bedding Pty Ltd
·
Feilli
Designs Pty Ltd
·
Technolounge
Manufacturers Pty Ltd
About EMPL:
Eastern Mattresses Pvt Ltd is a member of the
Rs.700-crore worth well-diversified Eastern Group of companies. It’s one of the
leading manufacturers of rubberized coir mattresses with about 40 per cent branded
market share in the state of Kerala and predominant presence in the rest of
India.
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