Partners from over 140 countries converge in Ras Al Khaimah to attend the
Super-Max Global Convention
Dubai, April 19, 2012: Super-Max, the leading global razor brand, welcomed its patrons and
partners from over 140 countries to a glittering and memorable event to celebrate their business
success in the last year. The evening also marked the culmination of Super-Max’s Global
The event, held at Hilton Resort, Ras Al Khaimah, was attended by distributors, partners, Super-
Max employees from all around the world.
Commenting on the event, Mr. Rocky Malhotra, Chairman, Super- Max, said: “It is a great
honour for Super-Max to host and bring together all our international partners to the UAE.
We thank everyone who has been a part of the company’s success and expansion. Our
management team, employees and our partners have all been imperative to our success.”
“This event is a wonderful opportunity for us to welcome our partners from around the world to
a country that has become a shining dot on the global map. The authorities’ support has been
unparalleled, giving us a great platform for growing our business and taking it to new heights,”
Mr. Malhotra added.
The event also marked Super-Max’s dazzling global annual awards dinner ceremony, in which
partners and employees were honoured for their contribution in the Super-Max’s success. The
evening also saw the unveiling of Super-Max’s line-up of products for 2012, many of which are
Mr. Ajay Bindroo, Group CEO, Super-Max, said, “This event is the celebration of the support we
have received from our distributors globally. The true catalyst of our success is our diligent team
based across the world working relentlessly to realize our promise and commitment towards our
“Innovation and quality have been the hallmark of Super-Max. We will continue to lead the
industry with our innovative products that would set new benchmarks,” Mr. Bindroo added.