Thursday, April 19, 2012

ikoo releases ABC audit results on network traffic and reach

Independent verification confirms online network’s success

Dubai, United Arab Emirates: ikoo, an integrated digital marketing solution provider with the

largest reach in the Middle East and North Africa has announced the results of its ABC audit in

a move that comes as the company continues its commitment to transparency. ABC, the Audit

Bureau of Circulations, is a widely trusted industry body for media measurement.

The audit confirms ikoo’s advertised reach and traffic numbers. As per the audit results, ikoo’s

web traffic stood at 23,380,743 unique visitors for the month of November 2011, while page

impressions, or the total number of pages with ads on them, were at 362,913,121 the same


Likewise, according to Effective Measure - an independent tool that measures the size of the

viewers for certain websites – ikoo has the highest amount of viewers among other networks

in the MENA region. Ikoo attracts 25 percent of the total browsers in Middle East and North

Africa. Moreover, by attracting 52 percent of the female browsers, ikoo boasts the highest

number of users visiting its lifestyle related sites. Similarly, 1 out of 3 visitors interested in

Travel, and 1 out of 4 users interested in Business & Finance, visit at least one of ikoo’s sites,

making it the most visited network in the region.

“ikoo is committed not just to offering the best portfolio of audience reach, brand engagement,

user response and performance tools to advertisers and publishers via its network, but also to

complete transparency. The verification of our traffic numbers by a trusted third party allows

our customers, advertisers and business partners to have complete trust in our products and

services,” said Mr. Isam Bayazidi, CEO, ikoo.

The ABC audit is conducted at random twice yearly in order to offer a representative snapshot

of monthly operations and reach. Traffic numbers are confirmed and updated accordingly for

specific months.

“ikoo’s mission is to be a leader in serving advertisers by offering reliable, unique and valuable

digital marketing solutions. Our integrated solutions combine products and specific audience

targeting strategies within our network, and the ABC audit figures testify towards the viability,

reach and discernible results offered by our product portfolio,” added Bayazidi.

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