Monday, March 25, 2013

Mahindra e2o set to redefine the Future of Mobility

New Delhi, March 18th 2013 – Mahindra Reva, India’s electric vehicle pioneer, part of the

USD 15.9 billion Mahindra Group, unveiled its all-electric, zero-emission ‘Mahindra e2o’ at
a ceremony at India Gate in New Delhi. Present on the occasion were Dr. Farooq Abdullah.
Hon. Minister for New and Renewable Energy, Mr. Praful Patel, Hon. Minster Heavy
Industries and Public Enterprises and Mrs. Sheila Dixit, Chief Minister of Delhi, together
with Mr. Anand Mahindra, Chairman, Mahindra Group and Dr. Pawan Goenka, Chairman,
Mahindra Reva Electric Vehicles Pvt. Ltd.

The Mahindra e2o is a manifestation of Mahindra’s vision of the ‘Future of Mobility’ which
encompasses the ‘5Cs’ framework of Clean, Convenient, Connected, Clever and Cost Effectiv
vehicle technology. This could well shape the way people commute in the 21st century. The
Mahindra e2o will go on sale immediately at select Mahindra dealerships nationwide in a
phased manner. The vehicle is priced at Rs.5.96 lacs (on road Delhi, post state subsidy).

Speaking on this momentous occasion, Mr. Anand Mahindra, Chairman, Mahindra Group
said “The launch of the Mahindra e2o marks an important milestone for the Mahindra Group
which brings to mind the historic words of Pandit Jawaharlal Nehru - 'A moment comes, which
comes but rarely in history, when we step out from the old to the new.’ The Mahindra e2o is the
embodiment of that shift from old to new within the Indian automotive industry. It also advances
the Mahindra Group's efforts at redefining sustainable urbanization with the creation of an eco
system that includes mobility solutions along with other environment friendly innovations."

Speaking on the occasion of the national launch of the Mahindra e2o, Dr. Pawan Goenka,
Chairman, Mahindra Reva Electric Vehicles Pvt. Ltd. said, “The Mahindra e2o is our humble
effort to usher in positive change in the lives of our customers. EVs have always had the
potential to emerge as a serious alternative to fossil fuel driven vehicles. With the Mahindra e2o
we have taken the lead in not only creating a comprehensive ecosystem to nurture sustainable
mobility solutions, but have also firmly placed a choice in the hands of our consumers. They
now have the opportunity of shaping the future of mobility as we know it today”.

“The Mahindra e2o is a near perfect amalgam of the dramatic advancements in automotive
technology, electronics and Information Technology - a unique synthesis that we believe will
help us shape and co-create, with our customers, the future of personal mobility solutions, as
we know them. The Mahindra e2o is designed “outside-in”, as conceived of the car as the third
space. It is, thus, a very real solution to power personal mobility for a sustainable future. We are
certain that the cutting-edge technological innovation that has gone into the Mahindra e2o will
help our customers remain connected in a convenient, cool and cost-effective manner”, said
Chetan Maini, Chief of Strategy & Technology, Mahindra Reva Electric Vehicles Pvt. Ltd.

The Mahindra e2o is an Electric Vehicle (EV) designed as an urban mobility solution for a
sustainable zero-emission society and gains relevance in the face of issues like environmental
degradation, pollution related health concerns, climate change, energy security and rising
oil prices, all of which plague communities globally. The vehicle is the Mahindra Group’s
endeavour to offer its customers a clean, smart and economical personal mobility solution.

Convenient for the congested city traffic

Copyright © 2013 Mahindra & Mahindra Ltd. All rights reserved.

Powered by next generation lithium–ion batteries and a 3 phase induction electric motor; the
Mahindra e2o is fully automatic and designed for city driving. This means no changing of gears
in bumper-to-bumper traffic. With a small turning radius, it makes every sharp turn a delight.
Its unique hill-hold feature frees you of any anxiety when driving up inclines. Special ABS body
panels, make it dent and scratch resistant.

All of this is coupled with enough interior space to accommodate four adults and a driving range
of 100 kms per charge which is enough to satisfy the needs of the most discerning customer.

Power in the Palm of Your Hand

The Connected car technology of Mahindra e2o is a unique synthesis of energy, mobility and
connectivity and it has multiple industry leading firsts to its credit. The entire genesis of this is
the control interface for the vehicle, which can be made available on any smartphone device
by merely downloading an application. The application then gives the customer the power to
remotely manage several functions of the Mahindra e2o.

For example the smartphone application can help lock the car by simply sending it a lock
command and activate the car’s air-conditioning remotely. The trip planner in the application
integrates the distance to empty information from the Mahindra e2o into the maps and help plan
each journey with the current charge.

Have a conversation with your Mahindra e2o…..

With 10 on board computers, the Mahindra e2o provides real time feedback of all the vehicle’s
functions does a daily heart beat check of the vital systems and sends alerts if anything has to
be fixed,

Apart from telling you that your Mahindra e2o is locked or that the cabin is at a pre-set
temperature with the air conditioning turned on, the Mahindra e2o is also capable of telling
you that you have forgotten to switch on the mains to charge the car, in spite of plugging it
in. Furthermore, this intelligent EV is capable of monitoring how efficiently you drive and can
even provide details of your drive efficiency over the past six days in graphical form. The
Mahindra e2o congratulates you when you achieve 100% driving efficiency and also give tips on
improving the efficiency.

Charging made easy and no more anxieties

Copyright © 2013 Mahindra & Mahindra Ltd. All rights reserved.

Customers can now literally plug in their Mahindra e2o’s to charge, like they would their cell
phones, laptops or tablets. It is as easy as that – since the Mahindra e2o can charge from any
15A power socket available in any home. With just 5 hours required for fully charging your
Mahindra e2o – your trusted car will be ready to be driven over 100 kms, more than enough for
the average daily commute.

With the patented REVive® technology there are no more range anxieties. In the rare event of
running low on charge, you can use the app on the smart phone to remotely activate the reserve
energy that can get you going again.

Feature rich yet energy efficient

The Mahindra e2o comes with a 15.5 cms (6.2 in.) touch screen, with factory fitted GPS
navigation system, radio, DVD, Blue tooth and I-pod connectivity. Locating a place or directions
to the nearest charging point is now at your finger tips.

The full digital cluster, electrically operated wing mirrors, keyless entry & start/stop button,
projector head lamps, LED tail lamps, reverse camera, 4JBL speakers & 2 tweeters makes the
features of the Mahindra e2o comparable to most high end cars.

The regenerative braking feature in the Mahindra e2o also pumps energy back into the car’s
batteries and charges them every time you slow down or apply the brakes.

No petrol or diesel means freedom from often increasing oil prices and with Mahindra Reva’s
remote & self diagnostics, the Mahindra e2o needs to be serviced only once a year that too at
your door step.

The stylish Mahindra e2o will be available in six attractive colours - Arctic Silver, Coral Blue, Eco
Green, Oceanic White, Spanish Red and Sunfire Yellow.

Mahindra Reva has also worked hard to create a sustainable technology ecosystem for EV’s,
proof of which is the host of technologies created by the company, inspired directly by its vision
of the future of mobility. The ‘Sun2Car’ technology, which has been developed through the
creation of personal solar charging units, provides the user with sufficient energy to power an
EV for life, making it a very cost-effective mobility solution. – imagine free energy for life!

Other Key Safety Technologies:

High strength steel space frame construction that cocoons the occupants

Copyright © 2013 Mahindra & Mahindra Ltd. All rights reserved.

Colour impregnated, dent resistant polymer body panels
ISOFIX child seat mount with ALR seat belts
Adjustable head rests for all 4 seats
Large front crumple zone
Dual side impact beams
Hood designed for pedestrian impact safety
Batteries under seat, ensuring a low center of gravity

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