Monday, March 25, 2013

Federal Bank Supports Earth Hour 2013



Manifesting solidarity with the world nature lovers, Federal Bank as part of its CSR activities involving employee participation joins the observance of Earth Hour 2013 in a unique way this year on 23rd March 2013 for an hour from 8.30 P.M. to support the cause of environment protection.  Earth Hour is a simple global event organized annually by World Wide Fund for Nature (WWF) giving out a call to households, institutions and businesses to turn off their non-essential lights and electrical appliances for one hour and seeking their compliance to raise awareness towards the need to take action on climate change. 

As done during the earlier years, this year also bank plans to switch off the signage of their Branches & ATMs pan India during The Hour.  Espousing the cause behind the observance, Federal Bank goes beyond just switching off lights for Earth Hour, by moving towards the use of Renewable Energy which is the need of the hour. Bank has already begun using Solar Power at its Corporate Office, five of its branches and four of its ATMs with many more offices /ATMs in the pipeline.  Through the observance of Earth Hour 2013 and by setting example, Federal Bank aims to introduce and raise awareness about Renewable Energy solutions as an upcoming and practical option to be adopted by institutions and individuals to reduce the societal negative impact on the environment. Adding color and aesthetics to the event, Federal Bank plans to stage a shadow puppet show at its corporate office. Bank has received various awards in CSR front including the most coveted Golden Peacock Award for CSR.

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