Masafi Juice launches Honeydew Melon flavour in Tetra Pak

New juice variant to offer multidimensional health benefits


Dubai, July 10, 2011: Masafi Juice - one of the leading juice brands in the Middle East, today announced the launch of the Honeydew Melon flavour in Tetra Pak. With the new flavour, which offers a healthy option to discerning customers’ tastes and preferences, Masafi Juice comes in six original flavors and juice blends in Tetra Pak.



The new flavour offers the unmatched taste and health benefits of Honeydew Melon in its purest form, extending a rich combination of nutrients such as Vitamin C, potassium and copper, coupled with a low calorie content. The Masafi Honeydew Melon Juice is available in two sizes – 250ml and one litre.



Masafi Juice contains no preservatives, no added sugar, no artificial sweeteners, and are 100% pure fruit juice. The Tetra Pak, which used to come in 200ml sizes, have now been increased to 250ml sizes – with no additional cost to the consumer.



Natascha Edelmann, Head of Marketing at Masafi, said: “Honeydew Melon is an excellent choice for weight control and general health, preventing cardiovascular diseases, high blood pressure, diabetes and cancer. With such health credentials, Masafi is extremely happy to announce its new juice variant with Honeydew Melon. The launch follows detailed consumer insights and market trends – both qualitative and quantitative – and reinforces our commitment to extending value and choice to our customers.”

Honeydew Melon also contains plenty of water too, which can keep the body hydrated during the summer. “The Masafi Honeydew Melon Juice delivers 100 per cent on the critical energy component found in functional foods and ideally suited for the weather in the region. The flavour also provides several key nutrients that are beneficial for a healthy skin. Moreover, its delicious taste will be a definite winner with the children,” added Natascha.

Masafi Juice also come in three 100% pure juice concepts to cater to three distinct need-states leading to their juice consumption i.e. rejuvenation, vitalization and a want of energy. The Masafi blend of Pomegranate, Raspberry, Cranberry & Acai flavours offer the ‘Rejuvenating Effect’ while the ‘Vitalizing Effect’ is achieved by Masafi Apple. The ‘Energy Boost’, the third need-state for consumers, is achieved by Masafi Orange, Honeydew Melon and a combination of Guava, Lychee & Pear flavours.