unprecedented success in the region since its launch, that dealers have been struggling to meet
demand.
With cars barely arriving in the showrooms before customers placing their orders, Bentley
dealers across the Gulf and wider Middle East have already sold 120 units of the model, which
has been hailed as the very best in refined, luxury motoring. To put this into context, this figure
for the year to date is already double that of the very best full year of the Arnage, the English
carmaker’s previous flagship.
“The new Mulsanne has proved to be tremendously popular and we are struggling to meet
customer demand,” said Chris Buxton, Bentley’s regional director for Middle East, India and
Africa. “Historically, there has always been strong interest in every one of the brand’s flagships,
but the Mulsanne is exceeding all expectations.”
The Middle East is a key market for Bentley, accounting for more than 8 per cent of the
company’s global sales. Its dealers in the UAE and Saudi Arabia feature among the top 10
busiest showrooms in the world and account for a sizeable slice of regional sales.
“With consistent sales through the recession and many months still to run in 2011 we expect
this year to be a record year for our flagship model,” added Buxton.
The Mulsanne comes with a brand new version of the company’s iconic 6.75 litre V8 engine.
The car is hand built by skilled artisans in the company’s famous Crewe factory and continues
Bentley’s famed ability to combine history and prestige with cutting-edge technology and
performance.
For more information on the Bentley Mulsanne, please visit mulsanne.bentleymotors.com or
www.bentleymedia.com.
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