Monday, April 20, 2015

Grand Legend Furniture Opens Showroom in Kochi


  • The 10,000-sq ft showroom in Kaloor displays sofas in more than 65 varieties and bed sets and dining tables in 25 varieties each, manufactured at the company’s Rs.25-crore, 60000-sq .ft. facility at KINFRA Park, Kazhakoota
  • Grand Legend, which recently launched its products in the domestic market after a successful year in exporting, is the forward integration project of Overseas Air Travel group, which has years of experience in timber trading and import

Kochi: Grand Legend Furniture, which recently launched its products in the domestic market after a successful year in exporting, opened its exclusive showroom in Kaloor, Kochi. The 10,000 sq ft showroom at the Holy Tuesday Shopping Mall was inaugurated by Tony Chammany, Kochi Mayor while Anathalavattom Anandan, State President, CITU, made the first sale. The new showroom in Kaloor displays sofas in more than 65 varieties and bed sets and dining tables in 25 varieties each, manufactured at the company’s Rs.25-crore, 60000-sq. ft. facility at KINFRA Park, Kazhakootam. As an inaugural offer the company has announced 20% discount on all products till May 14.

Made mainly of scientifically-treated, imported timber, Grand Legend offers a series of premium home and office furniture primarily targeting at the upper strata of the market. M. Parijathan, Managing Director, Mega Exports, which is the promoting company of Grand Legend, said that more than 200 people experienced in the most modern furniture manufacturing practices are working at their Kazhakkoottam factory in the three divisions including manufacturing, joinery and upholstery. The factory has a production capacity to make 20 luxury sofa sets a day. Parijathan said the company’s own R&D and joinery divisions teamed up with a group of designers are well equipped to design and manufacture furniture as per unique customer requirements and trends.

Grand Legend is a forward integration project of the Thiruvananthapuram-based Overseas Air Travels group which has been operating in the travel industry since 1981 and in timber imports and trading for the past 6 years. Teak, mahogany, mpingo and pincoda, the main types of timber used in furniture manufacturing are imported from Malaysia, Burma, Africa and Central America. Parijathan said that even though around 25% of Kerala is covered with forests, timber obtained from the Department of Forests satisfies only a quarter of the demand it has in furniture making in the state. Teak, made available through auction by the Dept. of Forests, comprises the major chunk of the domestic supply. While the domestically available teak costs around Rs.4000 per cu ft, hardwood mpingo, imported from African countries, at par with teak in quality and finishes, costs only less than Rs. 1500 per cu ft. Mpingo also lasts long for many years.

In the estimated pan Indian furniture market of Rs.70,000 crores per year, Kerala is ruling the roost with its high standards of living and unique lifestyles, with an annual market size of Rs.10,000 crores.  The growth of Kerala’s upper middle class has also turned out to be a fillip for the state’s furniture market which is showing a growth of 25 to 30% per annum. Considering these, Grand Legend is expecting a commendable growth in the state.

For more details, please visit www.grandlegend.co.in

1 comment:

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