Wednesday, January 21, 2015

Club Houses Go Royal; the Loom at Asset Kasavu Sets the Trend


·         The Loom, the recently-opened club house with star facilities at the Asset Kasavu, south India’s first CRISIL 7-star rated villa project, creates a new wave in club houses

Kochi: As the number of Malayalis who do not wish to confine their lives just to their homes and workplaces is growing, the waiting list and the entrance fee to join the few luxury clubs is also growing at a faster pace. The new generation Malayali will be quite disturbed if he finds his gym, swimming pool and the library are at three different corners of the city. Fortunately, the leading real estate developers have found a royal solution to this problem by presenting a totally revamped concept of club houses.

A few builders in the state have already responded to this demand from the upper crust of the fast growing luxury segment by setting up club houses with very modern and quality amenities along with their luxurious villas’ or apartments’ projects. The Loom, the recently-opened state-of-the art club house at Asset Kasavu, a 51-villa project from Asset Homes, one of the leading builders in the state, is a case in point.  What makes the Loom unique is the grandeur it adds to Kasavu, the first villa project in south India to receive CRISIL 7-Star rating.

Construction of Asset Kasavu is fast nearing completion at a picturesque West Kalamassery, on the banks of river Muttar, a tributary of Periyar. What is interesting to note is that the Loom, the club house with star facilities, has already been inaugurated. The 3-strorey 10,000-sq-ft Loom, as its name denotes, will be a loom for weaving some finest of life experiences adorned with golden lace that is Kasavu.

“The changing lifestyle is our motivation for building such a club house. Most of us wish to spend the weekends in a luxurious manner and we have arranged the star facilities considering this aspect,” says V. Sunil Kumar, Managing Director, Asset Homes.

The Loom has been built at a location closer to the river. The major attraction in the ground floor of this fully air-conditioned club house is a multipurpose auditorium. The modern seating arrangements for more than 300 persons and a stage make the auditorium more attractive. A kids’ pLay area with a slide, kids’ basketball and various computer games has also been arranged at the left side of the well-appointed reception area in the lobby. The second floor offers facilities for playing billiards and table tennis, a beautifully -designed library and two guest rooms with quality facilities and spacious balconies. A well-equipped gymnasium, resort-model swimming pools for both for kids and adults with original wooden paneling forms one side of the third floor. The steam and sauna facilities along with showers are part of the pools.

“The needs of those who buy homes by spending millions of rupees were in mind while we designed this club house. And as per the schedule, the villas in Kasavu will be handed over to the owners in 2015 itself,” points out Anil Varma, Executive Director, Asset Homes.

The Loom, undoubtedly a trail blazer among the stand-alone club houses, will thus mark the beginning of a new wave in club houses with royal facilities which can enrich the quality time spent by the new Malayali who is surging ahead with higher volumes of disposable income but hard-pressed for time and thus is always on the lookout for some very high quality relaxation and recreation facilities.

Based on the master plan of the Singapore-based renowned architecture fir, Site Concepts International, it was Bineesh Sukumar Architects and Planners who have designed Kasavu, which would emerge as a milestone among the housing projects in the state along with the Loom, club house.


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