Wednesday, November 12, 2014

Grand Legend premium furniture launched


Grand Legend logo unveiling in Kochi
  • Grand Legend furniture, made of treated and imported teak, mahogany, pincoda and mpingo timbers, are manufactured in a 60,000 sq. ft. modern factory at KINFRA Park, Kazhakootam
  • Grand Legend is the forward integration project of Overseas Air Travel group, which has years of experience in timber trading and import

Kochi: After completing a successful year in exporting, Grand Legend furniture, manufactured in a 60000-sq-ft modern factory set up with an investment of Rs. 25 crores at KINFRA Park, Kazhakootam, has been launched in the domestic market.  Made mainly of scientifically treated, imported timber, Grand Legend offers a series of premium home and office furniture primarily targeting at the upper strata of the market. M. Parijathan, Managing Director, Mega Exports, which is the promoting company of Grand Legend, said that more than 200 people experienced in the most modern furniture manufacturing practices are working at their Kazhakkoottam factory in the three divisions including manufacturing, joinery and upholstery. The factory has a production capacity to make 20 luxury sofa sets a day. The company has launched sofas in more than 65 different finishing and styles.  There are 25 varied models each in bed sets and dining tables. Parijathan said that the company’s own well-equipped R&D, joinery division and the team of designers enable it to design and manufacture furniture as per unique customer requirements and trends and suiting to the various shapes of rooms where they are placed and meant to be used.

Presently, the Grand Legend products are exported to the Gulf countries and Europe. To enter the domestic market, the company has appointed 65 distributors across the state in addition to long-term exhibitions organized in major cities. In phases, the brand is planning to spread pan India.  

Grand Legend is a forward integration project of Mr. Parijathan, the main promoter of the Thiruvananthapuram-based Overseas Air Travels group which has been operating in the travel industry since 1981 and in timber imports and trading for the past 6 years. Teak, mahogany, mpingo and pincoda, the main types of woods used in furniture manufacturing are imported from Malaysia, Burma, Africa and Central America. Parijathan said that even though around 25% of Kerala is covered with forests, timber obtained from the Department of Forests satisfies only a quarter of the demand it has in furniture making in the state. Teak, made available through auction by the Dept. of Forests, comprises the major chunk of the domestic supply. While the domestically available teak costs around Rs.4000 per cu ft, hardwood mpingo, imported from African countries, at par with teak in quality and finishes, costs only less than Rs. 1500 per cu ft. Mpingo also lasts long for many years.

In the estimated pan Indian furniture market of Rs.70,000 crores per year, Kerala is ruling the roost with its high standards of living and unique lifestyles, with an annual market size of Rs.10,000 crores.  The growth of Kerala’s upper middle class has also turned out to be a fillip for the state’s furniture market which is showing a growth of 25 to 30% per annum. Considering these, Grand Legend is expecting a commendable growth in the state.

For more details, please visit www.grandlegend.co.in

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