Wednesday, October 3, 2012

TREADING A NEW PATH: EASTERN TREADS ROLLS





Poised to touch the Rs.100-cr turnover mark for 2012-13 fiscal,

the company is on the anvil of a massive expansion



Kochi, 3rd October 2012: Eastern Treads Ltd (ETL), a member from the Rs.600-cr

Eastern Group stable and a proven leader in the tyre treading segment is on the

threshold of a major expansion plan.



As part of its ambitious growth plans, the company is now actively engaged

in the process of new product development, besides, venturing into overseas

markets.



“We’ve a conceived and started implementing a set of well-thought-out

strategies to power the company to bigger growth”, said ETL managing director

M.E.Mohammed.



As part of this initiative, he confirmed, Eastern Treads will soon offer a new line

of value-added sophisticated products catering to the requirements of airlines

and defence.



The new products being introduced include mountings, beltings, hoses, tubings,

seals, sheeting, bushes and other allied products. ETL whose production facility

is located at Oonnukal, notably, has a monthly processing capacity of 600

tonnes of tread rubber.



“We’ve latest technology to manufacture tyre retreading materials both in hot

and cold processes. This supports our growth and market expansion plans”, said

S Rajesh general manager (operations) Rubber Division Eastern Group.



Quality-oriented growth being the main focus, ETL is also being armed with

latest technical equipment through massive investments to augment its

ambitious growth plans.



According to Rajesh ETL is also in the process of widening its supply base with

the country’s major road transport corporations (RTCs). Keeping the RTCs

in good humor is a challenge by itself as they’re very stringent on quality

requirements.



But the good thing is that ETL has already made some inroads on this segment

which it plans to deepen further. As part of its global plans, ETL will also soon

foray into the European Union markets.



“Unveiling our global plans, we recently forayed into the Middle East market

exporting a maiden consignment of tread rubber, said Mohammed.



At ETL plans are also afoot to export 200 tonnes of tread rubber by the end

of first quarter of next fiscal. ETL’s Middle East markets include UAE, Oman,

Bahrain, KSA, Qatar, Yemen and Jordan.



As for EU markets, Rajesh said the company is in the process of an evaluation

roping in the services of international experts who know those markets well.



“The EU’s go-green policy has thrown open exciting opportunities for tread

rubber. We want to cash on this and we’re holding discussions to push our

exports further”, he said.



As ETL has embarked into a global journey, chairman Eastern Group, Navas

Meeran said the company’s strategy is to invest in people and infrastructure

and product innovation and market invasion.



Exuding confidence that ETL’s turnover will touch Rs.100 crore for the 2012-13

fiscal, Navas said the aggressive strategy is designed to achieve a turnover of

Rs.500-cr by 2016-17 fiscal.



About ETL



Eastern Treads Ltd is a public limited company and is listed on the BSE,

CSE and MSE and is a part of the Rs.600-cr Eastern Group of companies.

It’s involved in the manufacture of tyre treading materials and has its



factory at Oonnukal with 600 MT processing capacity a month. The

company has acquired the facility to manufacture tyre retreadng materials

both in hot and cold process of almost every tyre size including radia tyres

of all vehicles from passenger cars, light and heavy commercial vehicles,

tractors and OTR vehicles.  The company has developed a strong R&D

and technical service team which evaluates changing customer needs and

accordingly improves product quality, productivity and process controls

through technology up-gradation.  The company’s turnover for 2011-12

fiscal stood at about Rs.85-cr.

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