Poised to touch the Rs.100-cr turnover mark for 2012-13 fiscal,
the company is on the anvil of a massive expansion
Kochi, 3rd October 2012: Eastern Treads Ltd (ETL), a member from the Rs.600-cr
Eastern Group stable and a proven leader in the tyre treading segment is on the
threshold of a major expansion plan.
As part of its ambitious growth plans, the company is now actively engaged
in the process of new product development, besides, venturing into overseas
“We’ve a conceived and started implementing a set of well-thought-out
strategies to power the company to bigger growth”, said ETL managing director
As part of this initiative, he confirmed, Eastern Treads will soon offer a new line
of value-added sophisticated products catering to the requirements of airlines
The new products being introduced include mountings, beltings, hoses, tubings,
seals, sheeting, bushes and other allied products. ETL whose production facility
is located at Oonnukal, notably, has a monthly processing capacity of 600
tonnes of tread rubber.
“We’ve latest technology to manufacture tyre retreading materials both in hot
and cold processes. This supports our growth and market expansion plans”, said
S Rajesh general manager (operations) Rubber Division Eastern Group.
Quality-oriented growth being the main focus, ETL is also being armed with
latest technical equipment through massive investments to augment its
ambitious growth plans.
According to Rajesh ETL is also in the process of widening its supply base with
the country’s major road transport corporations (RTCs). Keeping the RTCs
in good humor is a challenge by itself as they’re very stringent on quality
But the good thing is that ETL has already made some inroads on this segment
which it plans to deepen further. As part of its global plans, ETL will also soon
foray into the European Union markets.
“Unveiling our global plans, we recently forayed into the Middle East market
exporting a maiden consignment of tread rubber, said Mohammed.
At ETL plans are also afoot to export 200 tonnes of tread rubber by the end
of first quarter of next fiscal. ETL’s Middle East markets include UAE, Oman,
Bahrain, KSA, Qatar, Yemen and Jordan.
As for EU markets, Rajesh said the company is in the process of an evaluation
roping in the services of international experts who know those markets well.
“The EU’s go-green policy has thrown open exciting opportunities for tread
rubber. We want to cash on this and we’re holding discussions to push our
exports further”, he said.
As ETL has embarked into a global journey, chairman Eastern Group, Navas
Meeran said the company’s strategy is to invest in people and infrastructure
and product innovation and market invasion.
Exuding confidence that ETL’s turnover will touch Rs.100 crore for the 2012-13
fiscal, Navas said the aggressive strategy is designed to achieve a turnover of
Rs.500-cr by 2016-17 fiscal.
Eastern Treads Ltd is a public limited company and is listed on the BSE,
CSE and MSE and is a part of the Rs.600-cr Eastern Group of companies.
It’s involved in the manufacture of tyre treading materials and has its
factory at Oonnukal with 600 MT processing capacity a month. The
company has acquired the facility to manufacture tyre retreadng materials
both in hot and cold process of almost every tyre size including radia tyres
of all vehicles from passenger cars, light and heavy commercial vehicles,
tractors and OTR vehicles. The company has developed a strong R&D
and technical service team which evaluates changing customer needs and
accordingly improves product quality, productivity and process controls
through technology up-gradation. The company’s turnover for 2011-12
fiscal stood at about Rs.85-cr.