Tuesday, August 31, 2010


Citizen Watch Company, the world’s largest watchmaker from Japan, opened its first exclusive boutique in the UAE at Lamcy Plaza, Dubai, recently. The outlet is part of the Japanese Brand’s ongoing expansion in the region with several stores opening in countries like Oman and Egypt.

Speaking during the inauguration of the new 50 M2 boutique in Lamcy Plaza, Mr. Toshio Tokura, Senior Managing Director of Citizen Watch Co. Ltd., said the inauguration coincided with the 35th anniversary of Citizen in the UAE. “The Middle East and the UAE has always been an important market for Citizen and thanks to our partner Juma Al Majid, we have been successfully present in the UAE for 35 years.”

Along with this new boutique, the company maintains 400 point of sales (POS) across the Gulf countries which are strategically located in shopping malls and prime retail streets.

During the inauguration, Citizen’s Global Radio Controlled Chronograph was introduced. The watch is the first analogue chronograph capable of receiving time signals on radio wave and automatically adjusts the time to the most accurate time which is the atomic time. This watch is powered by Eco Drive movement, the revolutionary concept from Citizen where the watch harnesses the power of light from any natural or artificial source and converts it into electrical energy.

During the last 80 years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30-year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986. Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology and with the introduction of the Global Radio Controlled Watch, Citizen reaffirms its position in the watch making industry.

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