Sunday, December 6, 2009

DIFF 2009 tunes in to new media trends

Dubai, UAE; December 3, 2009: The Dubai International Film Festival (DIFF) 2009 has tuned into the shifting media trends by bonding with traditional as well as digital media with more than ten leading publishers, television channels and digital companies on board as Media Partners this year.

In a path-breaking movie, DIFF 2009 has redefined its media outlook with a strong digital media component while continuing its partnership with print and audio-visual outlets.

This year, DIFF has on board AMG; DMI; France 24; Good News Cinema; Gulf News; Ahlan!; MBC; Google Youtube; Zee TV; E-Vision; Variety the international premier source of entertainment news; Emirates Neon Group and Orbit Showtime as media partners.

DIFF’s Director of Marketing and Sponsorship Mahsa Motamedi said the media plays a crucial role in effectively conveying the message of DIFF, ‘Bridging Cultures, Meeting Minds.’

“As is the norm at DIFF, we are moving in tune with the trends. This year too we have formed strong media partnerships, including new channels that reach out to a wider audience. DIFF is partnering with a good cross section of organisations, across all levels of media, to help us deliver our core messages regionally and internationally,” she added.
DIFF’s media partnerhips also highlight the growing interest of the global media in the festival, which is now regarded as the most definitive film festival in the Middle East, Afria and Asia.

Compared with 450 media registrations in the opening year, DIFF last year had 1,165 accredited media, from around the world, covering the event – an increase of over 150 percent. This has in turn translated to phenomenal growth in audience participation too – with the number of admissions growing by over 110 percent in the past five years.

Now in its sixth year, DIFF 2009 is held in association with Dubai Studio City and will be held from December 9 to 16. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah are the principal sponsors of DIFF and the event is supported by Dubai Culture & Arts Authority (Dubai Culture). For more information on the festival, please visit

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