Monday, February 2, 2009

World Economic Forum highlights centrestage role of the Middle East in ‘Shaping the post-crisis world’


Dubai, UAE; February 2, 2009: The 39th Annual Meeting of the World Economic Forum in Davos-Klosters concluded its deliberations, today, highlighting the centrestage role that the Middle East region will play in ‘Shaping the Post-Crisis World.’

Nearly 100 government heads and business leaders from the Middle East region attended the five-day summit in Davos-Klosters, participating in panel discussions and generating healthy debates on topics as wide-ranging as Sovereign Wealth Fund management to sustainable development.

The deliberations and call for action taken up at Davos-Klosters will be further revisited at the World Economic Forum on the Middle East 2009 to be held from May 15 to 17 at the Dead Sea, Jordan under the theme ‘Home-grown Strategies for Global Success.’ The Middle East meet will focus on the role of the region in addressing critical global challenges ranging from systematic financial risk to resource management and political extremism.

Subsequently, government heads, business leaders and civil society leaders will meet in Dubai from November 20 to 22 for the 2009 Global Agenda Summit. Dubai is hosting the Global Agenda Summit for the second consecutive year. The event is essentially a closed door meet of 70 specialist councils of over 1,000 subject experts, who will brainstorm the major global challenges and provide recommendations to policy makers.

The Davos-Klosters meeting put forth several reports that serve as effective pointers for future policy-making. Attended by more than 2,500 participants from 96 countries including 41 heads of state or government and over 1,500 business leaders, the meeting’s primary focus was on the current financial crisis and the ways to stablise and relaunch the global economy. Global risks including climate change, food and water security, as well as peace and security in the Middle East were key topics of discussion.

In one of the landmark initiatives, the governments of Qatar, Singapore and Switzerland extended their patronage to the creation of the Global Cooperation Project, an unprecedented multi-stakeholder, multi-media dialogue to develop a 21st century vision of a wider global co-operation system.

“There is a serious deficit in global cooperation when compared to the wide range of pressing challenges such as climate change, energy security, food security, terrorism and proliferation of nuclear weapons. With new players emerging on the world stage and a continuing mismatch between 20th century institutions and 21st century challenges, the international system needs to intensify collaboration and develop innovative solutions,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

The report, ‘Green Investing: Towards a Clean Energy Infrastructure,’ presented at the meeting warns that unless at least US$515 billion per annum is invested in clean energy between now and 2030, carbon emissions will reach a level deemed unsustainable by scientists, causing temperatures to rise by two degrees globally.

Another stark warning was on water use with experts reiterating that “water is the nexus linking together a web of food, energy, climate, economic growth and human security.” A report released at the meeting states that many places in the world are on the verge of “water bankruptcy” following a series of regional water “bubbles” over the past 50 years that fuelled economic growth.

The meeting also highlighted the need to finish the long-stalled Doha Round of multilateral trade talks, with trade officials and academic experts, stating that it is “the single most valuable step global leaders can take to keep the current economic crisis from triggering a destructive protectionist backlash.”

Participants at the meeting will continue their discussions about the key issues on the global agenda in a new virtual network WELCOM (the World Economic Leaders Community), a social network exclusively reserved for the Partners and Members of the World Economic Forum.

Emirates Expands Its A380 Global Network

DUBAI, U.A.E., 2nd February 2009 –Award-winning Emirates Airline notched up yet another first today as it operated the world’s first A380 commercial service from Dubai to Australia and New Zealand. Sydney and Auckland became the third and fourth destinations to join Emirates’ rapidly-expanding A380 network.

Taking off from its new home - Emirates Terminal 3, Dubai International Airport – EK 412 operated by Emirates revolutionary A380 aircraft arrived in Sydney and flew onwards to Auckland, carrying onboard 400-plus passengers from UK, Germany, Malta, the UAE, Egypt, Saudi Arabia and Iran, amongst other nationalities. Emirates will operate its A380, dubbed ‘a premium hotel in the sky’, from Dubai to Sydney and across the Tasman to Auckland every Wednesday, Friday and Sunday. The service will progress to a daily, effective 1st May 2009.

Advancing Emirates’ environmental programme, today's A380 service also heralds a new era for flights Down Under, a green best-practice demonstration flight, and the use of the world's most eco-efficient commercial airliner on the Indian Ocean for the first time.

All three measures are being deployed to cut fuel burn and emissions on flights to/ from Australia and New Zealand as well as reduce journey time for passengers. The per seat fuel burn on the Emirates’ inaugural A380 flight is expected to be 20 percent less vis-à-vis the normal flights.

EK412, the first commercial flight of an A380 over the Indian Ocean, is also the test flight for a longer-term green flight initiative involving the Air Navigation Service Providers of Australia, the UAE, Oman, India, Sri Lanka and the Maldives working with Emirates and other airlines to pioneer best environmental practice over the world's third-largest oceanic region. The programme will officially commence in the first half of 2009.

Richard Vaughan, Emirates’ Senior Vice President, Commercial Operations, East Asia and Australasia noted: “The start of A380 services on this route represents yet another initiative in Emirates’ partnership with Australia and New Zealand. Emirates is not only committing to offer a revolutionary in-flight experience to travellers from these countries but is also enhancing capacity on the route – a welcome news to tourism authorities of both countries as they seek to attract increasing number of visitors from the Middle East.”

Despite a challenging global economic environment, visitors from the Middle East and North Africa (MENA) visiting Australia are expected to grow by 8% this year and by 15 % in 2010, according to a forecast by the Tourism Australia Aviation and Economics Team.

In its last annual study, Tourism New South Wales recorded close to 30,000 overnight visitors from the region, representing 43.3% of its total visitors and a 32.9% increase from the previous year’s study. Already, Emirates is carrying over 50% of all Gulf tourists visiting Australia. The airline’s robust network in the Middle East and North Africa comprises 194 flights per week to 16 key gateways.

“The growth in Emirates’ seat capacity by over 40 % is expected to encourage above-average growth of visitor arrivals and support both countries’ marketing efforts in the region,” added Mr Vaughan.

In a move aimed at facilitating travel, New Zealand signed a visa-waiver agreement with the six member States of the Gulf Cooperation Council. Trade benefits will also accrue as the Middle East is a valuable market for New Zealand products including wool, dairy products, meat, manufactured goods and services. At the same time the region is an important source for New Zealand’s crude oil, polymers and fertilisers.

The new service will also benefit Australians and New Zealanders travelling to their preferred cities in Europe and the Middle East, and will facilitate a seamless A380 experience from Auckland/Sydney to Dubai and onwards to London Heathrow – an important route for travellers from both countries.

The Emirates’ A380 sets a new milestone in environmental conservation, offering better fuel economy per passenger mile than most hybrid passenger cars. The aircraft’s environment credentials were further strengthened with today’s green flight that effectively employed new technology and multi-government co-operation to create ultra-efficient flexible routings and minimise fuel burn.

To maximise its environmental efficiency, EK 412 adopted the following measures:Priority departure from Dubai and an unrestricted climb from UAE Air Traffic Control to ensure optimal fuel burn.
Flexible, ultra-efficient routings over countries and their air space such as Oman, the Maldives and India.
Dynamic re-routing to allow for weather changes, particularly high-altitude winds, to save journey time and emissions.
Arranged with AirServices Australia to allow a continuous descent arrival to ensure fuel is saved and noise is minimised.
Arranged with Airways Corporation of New Zealand for the continuation of the green initiatives on EK412 between Sydney and Auckland.
Emirates and Airways New Zealand used the concept of User Preferred Routes to further reduce fuel and emissions over the Tasman.

Post arrival in Sydney and Auckland, Emirates kicked off a series of familiarisation tours aboard its superjumbo. Emirates’ A380 has received glowing reviews from passengers and the travel trade with its onboard Shower Spas, yet another industry first, that offer a whole new dimension of luxury air travel.

Emirates onboard lounge for First and Business Class passengers is an exclusive space to stretch your legs, relax, socialise or simply catch up with business. Designed to make you feel like you are in your very own executive club, its bar is stocked with a varied and enticing selection of beverages and canapés.

Set in a three-class configuration (14 First, 76 Business and 399 Economy Class seats) the Emirates A380 offers a level of comfort and space never seen before on a commercial airliner. Spread over two levels, the whole of the upper deck is dedicated to Premium Class passengers. Towards the front, First Class passengers can relax in flat-bed, massage-equipped Private Suites. Business Class passengers can enjoy a new generation of intelligent seating designed to ensure all 76 flat-bed seats have aisle access.

Passengers in Economy will appreciate the straight walls throughout the cabin that lend to a more spacious ambience, enhanced further by generous seats and wider aisles.

Emirates bespoke and award-winning inflight system ‘ice’ (information, communication and entertainment) offers over 1000 channels of on-demand entertainment - the largest selection of programming in the skies.

Free medical check up conducted for 200 DCL employees


More than 200 employees of Dubai Central Laboratory (DCL) benefited from the free medical check up drive offered by the Public Health Services Department at Dubai Municipality as part of the activities of the Second Medical Day organized at Safa Park. The drive under the slogan "Your Health, Our Concern," organized in cooperation with a number of private companies, was part of the care given by DCL to its employees' health and the corporate values of the Municipality, which considers the employees as its real asset.
Eng. Hawa Bastaki, Director of Dubai Central Laboratory Department said the department took this initiative for the second consecutive year aimed at educating its employees on the importance of conducting regular medical check ups in order to ensure their fitness so that they enjoy a happy life.
She said that it is also aimed at enhancing the level of job satisfaction, productivity and work quality. "Through these check ups, the employees' health status is constantly being followed up and the right treatment is provided in case any illness is found," said Bastaki.
She said that the department transported all its employees to Safa Park using Municipality buses so that there is a changed atmosphere than the office premises. "All the necessary tests were carried out for employees including that of blood pressure, sugar and osteoporosis," she said.
Bastaki said that this time the drive was distinguished with the fact that there was a lady beauty expert from one of the international companies specialised in medical examinations for lady employees in order to ensure their health and vitality skin complexion.
She said that that department has been conducting many activities for its employees, the latest among them being the Sports Day and Ramadan Forum. "These activities were aimed at strengthening the social relationships between the employees and creating team spirit among them," said Bastaki.

Sunday, February 1, 2009

Emirates A380 En Route to Sydney and Auckland


DUBAI, U.A.E., 1st February 2009 – Emirates Airline notched up yet another first today as it operated the world’s first A380 commercial service from Dubai to Australia and New Zealand. Sydney and Auckland became the third and fourth destinations to join Emirates’ rapidly-expanding A380 network.

Taking off from its new home - Emirates Terminal 3, Dubai International Airport – EK 412 will arrive in Sydney and Auckland to a rousing welcome tomorrow. Emirates A380 will operate from Dubai to Sydney and across the Tasman to Auckland every Wednesday, Friday and Sunday.

Today's A380 service also heralds a new era for flights Down Under as it adopted a host of green measures to maximise its environmental efficiency. The green best-practice demonstration flight employed new technology and multi-government co-operation to create ultra-efficient flexible routings and to minimise fuel burn.

DM gives clean chit to Dubai's beaches

Dubai, 01 February 2009: Dubai Municipality has clarified that all beaches in Dubai are safe for swimming and that beach-goers need not worry about their health, contrary to rumours being spread by people with malicious intention.

Salem Bin Mohammed Mesmar, Assistant Director General of Dubai Municipality for Health, Safety & Environment Control, said the problem of sewage discharge into storm water drains that polluted a small stretch of Jumeira beach has now been resolved completely and periodic lab tests show that the water is safe to swim and there is no health hazard whatsoever.

"We had closed the beach for a brief period earlier last month and had reopened it on 20 January after taking the necessary steps to ensure its water quality. At present, people are swimming in all beaches of Dubai including the beach in question which is just 300 meters long," he said.

Mesmar added that the Municipality takes water samples from all of Dubai's 12 beaches regularly and test them at the Dubai Central Laboratory. The tests' periodicity varies from monthly to weekly depending on various factors including water pollution.

"Our latest tests show that the presence of E.Coli in the water is within the permitted level which is less than 100 MPN (Maximum Probable Number). Sometimes, beach closure happens due to various reasons including disposal of sewage, red tide, oil spill, fish mortality, and algal bloom effect and this is very common," he explained.

He noted that beaches around the world are subject to such phenomenon and Dubai is no exception. "What matters is prompt action and we have taken all necessary steps in this regard," he said.

Explaining measures that have been taken by the municipality to prevent illegal disposal of sewerage in storm water drains, Mesmar said a special taskforce has been formed by the civic body to detect tanker drivers who commit the illegal act. So far, some 208 drivers who attempted to dispose the water in the storm water drains have been nabbed by the team in cooperation with Dubai Police. Each of them has been fined Dhs100,000. The municipality has also announced a cash reward of Dhs2000 for whoever tips-off the civic body about such attempts and some 30 people have already benefited from this as well.

"Preserving the environment is everyone' responsibility. We urge the public to cooperate with us in tipping us off anyone who would try to break the law and cause pollution to our environment and beaches."

Mesmar also announced that the first phase of a new Dhs1.55 billion sewage treatment plant, which is being built at Jebel Ali with a total capacity of 300,000 cubic metres, is expected to be ready for operation by August this year. The plant will be fully operational by 2010.

4,651 architects from 108 countries competing in the ThyssenKrupp Elevator Architecture Award


The registration process for the ThyssenKrupp Elevator Architecture Award has confirmed the outstanding interest in this competition to propose a new Tall Emblem Structure in Za’abeel Park, to symbolize the new face of Dubai, while promoting tourism and other recreational, scientific and cultural activities. A total of 4,651 architects in 2,967 teams, from 108 countries, have been qualified to compete in this year’s award, based on the requirements of the competition brief.

The top five countries for participation are Spain, France, Italy, United States and China, with over 100 teams registered each, while UAE and Egypt are in the top 10, with 85 and 94 teams, respectively. "We are extremely pleased with the record number of registrations that the ThyssenKrupp Elevator Architecture Award has attracted this year", commented Javier del Pozo, CEO of ThyssenKrupp Elevator Southern Europe, Africa & Middle East and President of the Jury of the Award. "We are thrilled with working with Dubai Municipality and hosting the competition in this city. We knew immediately that the distinct international reputation of Dubai would fuel this Architecture Award."

"Launching an international competition is a successful way of attracting international talents and adds on world class design ideas for the city of Dubai", commented His Excellency Hussain Nasser Lootah, Director General of Dubai Municipality. "It is important for us to continue promoting public awareness of good design and show what architects can do for our community. This competition stimulated enormous interest and we are looking forward to the exciting and creative design solutions it will offer."

The deadline for posting the submissions to Dubai was January 31, 2009. Following this, a jury of renowned architects from seven countries and business professionals will review the proposals submitted and select the best winning Designs for awards. The winners are expected to be announced in May 2009.

The Architecture Award was established in 1988 by ThyssenKrupp Elevator as a way to engage professionals in producing outstanding commercial, corporate, institutional, and community architectural design work at international scale. The 11th edition is held for the first time in the Middle East, previous editions were hosted in major cities in Europe.

Emirates Receives Prestigious Accolade For In-Flight Catering


DUBAI, U.A.E., 1st February 2009 – Emirates has been awarded ‘Outstanding Food Service by a Carrier Middle East 2008’ at the Pax International Magazine Readership Awards 2008. The award, voted by readers of Pax International Magazine, is highly competitive with airlines from across the region competing in the category.

As one of the world’s leading travel catering industry publications, Pax International Magazine runs a Readership Award Poll which is highly regarded for their recognition of outstanding performance, achievement and product development.

Bob Ferguson, Senior Vice President Aircraft Catering said: “Emirates is honored to be recognized by our customers with such a prestigious award. Pax International Magazine Readership Awards have long been the benchmark for excellence within the travel catering industry and we are pleased that the industry and importantly, our customers have recognized our efforts to provide the best possible in-flight catering.

“In-flight catering is a fundamental part of the Emirates travel experience and this award is testament to our continued commitment in producing high quality cuisine across our extensive network.”

Voting for the awards was open from January 1st – November 18th 2008 through the magazine’s website. Awards were voted on by representatives from across the global travel catering industry and are the only awards of their kind in the travel catering market.

Emirates in-flight menus are tailor-made according to several factors including; length of flight, flight destination and passenger profile in order to determine the best possible menu options for a particular flight.

All Emirates in-flight meals are freshly prepared using only the highest quality ingredients. Specialist chefs experienced in every culinary tradition, from sushi for the Japanese routes to a myriad of different curries for the constant stream of flights to the Indian sub-continent, are employed to ensure the finest and most authentic meals are served.

Emirates has continuously been voted as best in the world across the full range of its operations. The group now boasts more than 400 international awards.