Taj Palace Hotel Dubai targets Eastern Europe

UAE, April 2011 - The Taj Palace Hotel Dubai has identified Azerbaijan and Kazakhstan as key emerging

According to Azerbaijan's Economy Ministry Azerbaijan’s economy is likely to grow further in the next few

years, but is predicted to reach its peak in 2012 making it a lucrative outbound tourism market.

And, for Kazakhstan, outbound tourism will climb at least 20% in 2011, according to members of

“As well as continuing to consolidate our relationships with key feeder markets from the GCC, we have

identified a number of emerging markets this year, particularly Azerbaijan and Kazakhstan who for

various reasons are starting to see Dubai as an attractive tourist and business destination” said Andreas

Mueller general manager Taj Palace Hotel Dubai. “With the current unrest around the region the range of

destination options for these travellers has been significantly reduced and we see this as an opportunity to

The hotel saw a small number of arrivals from both of these countries last year and is forecasting a

significant increase in the number of visitors from both Azerbaijan and Kazakhstan of 5% for this year. They

will be targeting FIT and corporate groups as well as the MICE segments.

“Our strategy involves making more trips to these new destinations and working closely with DTCM and

tour operators to introduce our property to the key players” said Mueller. “We are quietly optimistic about

business this year as we seeing a positive growth in the tourism sector despite the room inventory

The Taj Palace is a well established city family leisure hotel and is renowned for its large rooms. The

standard room category offers 61 square metres of luxury. It also has a number of apartments which are

particularly attractive for families during the long summer months when they need more space.